Android smartphone report in the third quarter of 2020 From Big data

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The following is the Android smartphone report in the third quarter of 2020 From Big data recommended by recordtrend.com. And this article belongs to the classification: Intelligent mobile phone, research report.

Recently, the China Academy of communications and communications released an analysis report on the operation of the domestic mobile phone market in September 2020. According to the report, China’s smartphone market is in a downturn compared with the same period, and the shipment volume has declined. However, with the launch and mass production of 5g mobile phones, combined with new technologies such as folding screen and hybrid optical zoom camera, a new wind in the smartphone market is coming. Daily interactive (stock code 300766) push big data to release the Android smartphone report for the third quarter of 2020, which provides insight into the mainstream Android mobile phone brands from the perspective of market overview, user portraits, popular models, etc., and explores the traces of new outlets in the smartphone market.

Data Description:

Access time: January 1, 2020 to September 30, 2020

Data type: the data of each mobile phone brand in the report is the activated terminal data, not the manufacturer’s shipment data

Market share: the number of mobile phone brand terminals activated in the market by the third quarter of 2020 / total terminal data

New market share: the number of newly activated mobile phone brand terminals on the market in the third quarter of 2020 / total new terminal data

Opinions of the report:

In the third quarter of 2020, the growth momentum of 5g mobile phones is strong. The number of activated devices of 5g mobile phones has increased by 1.1 times on the basis of the second quarter of 2020. The market share of 5g mobile phones has also increased from 4.3% in the second quarter of 2020 to 8.4%, an increase of 95.3%. 5g mobile phone market is becoming more and more mature, and the models of different categories, prices and functions are gradually enriched, which also gives users more choices.

In the third quarter of 2020, the market share of Huawei, vivo and oppo in 5g mobile phone market ranked the top three. Among them, vivo 5g mobile phones accounted for 15.6%, an increase of 5.4% compared with 10.2% in the first half of 2020, and vivo S7 became the top 1 in the number of new 5g mobile phone activation devices in the third quarter.

In September this year, Google officially released the Android 11 version. As of the end of the third quarter, Xiaomi, oppo, Samsung and vivo mobile phones have supported the latest version, and Huawei’s new Android 11 based system will soon be released.

According to the user group insight of different age groups, Huawei mate 30 series has been shortlisted for 2020 “hot model” models, which are deeply welcomed by mainstream mobile phone users of 25-44 years old; oppo A5 has the widest audience age group, and has been ranked in the top 5 list of popular models in the age groups of 24 and below, 35-44 and above 45.

The top 5 models distributed by city level show that the most popular top 5 models in first tier, new first tier and second tier cities are almost occupied by Huawei. Huawei mate 30 series, P30 series and Nova 5 series have been listed repeatedly. Oppo mobile phones have performed well in the sinking market, among which opp0 A5 and oppo a57 occupy the first and second place in the third tier cities and the fourth tier and lower tier cities by virtue of their ultra-high cost performance ratio.

5g mobile phone with strong growth momentum

According to the data released by the China Academy of communications and communications, as of September, there were 167 5g models on the market. Major mobile phone manufacturers are also constantly enriching the category of 5g mobile phones. 5g mobile phones with different prices, different functions and different brands are constantly catering to the refined purchase needs of consumers.

Daily interactive big data shows that in the third quarter, the number of active devices and market share of 5g mobile phones have a strong growth momentum, both of which are growing rapidly compared with the data of the second quarter. Among them, the number of 5g mobile phone activation devices increased by more than 100% on the basis of the second quarter of 2020. The market share of 5g mobile phones in the total market also increased from 4.3% in the second quarter of 2020 to 8.4%, an increase of 95.3%.

Daily interactive push big data further analyzes the 5g mobile phone market segmentation. From the perspective of 5g mobile phone brand distribution, Huawei 5g mobile phone accounted for 69.0%, occupying an absolute advantage; vivo 5g mobile phone ranked second with 15.6% of the proportion; oppo 5g mobile phone accounted for 7.5%, ranking third.

Among them, the proportion of vivo 5g mobile phones increased by 5.4% compared with 10.2% in the first half of 2020, which also benefited from vivo’s intensive new machine release strategy in the third quarter.

Daily interactive push big data, through the market share of each model, we can get the most popular top 55g models of each brand. Huawei’s mate 30 series, P40 series and nova7 Pro were selected as the most popular top 5 models; oppo’s reno3 series and reno4 series ranked the top 5; vivo’s S6, y70s, X50, and S7 were ranked in the top four, and iqooneo 3, which is mainly used in the youth market, ranked fifth; Xiaomi’s most popular models were Xiaomi 10 pro, redmi K30 and Xiaomi 9 Pro, redmi K30 supreme commemorative edition, redmi9.

Among the 5g models launched in the third quarter, vivo S7, which focuses on young people, has the best activation situation with self portrait, frivolity and high appearance value; the youth version of glory 30 and glory x10max released on July 2 won the favor of users with ultra-high cost performance, ranking the second and third in the number of activated devices; iqoo Z1x mainly focuses on super long 5g endurance and high-speed screen, ranking the fourth; redmik30 supreme commemorative edition, which appeared at Xiaomi’s 10th anniversary conference, is welcomed by many users due to its strong hardware strength, ranking fifth in terms of activation.

Huawei’s market share and new market share are both the first. Xiaomi and oppo are the first to support Android 11

After paying attention to 5g mobile phone market, let’s review the whole Android smartphone market in the third quarter of 2020.

In terms of market share, Huawei’s market share in the third quarter of 2020 was 38.2%, ranking first; oppo and vivo accounted for 18.7% and 18.6% respectively. Overall, the Android smartphone market is still stable.

In terms of the new market share, Huawei’s new market share in the third quarter of 2020 was 42.3%, ranking first; vivo’s new market share was 16.2%, ranking second; and oppo’s new market share was 15.0%, ranking third.

From the distribution of main models of each brand, oppo mobile phone users use more concentrated models, and the top 5 models account for 20.7% of the total.

Looking at the distribution of mobile phone brands, many mainstream mobile phone users have upgraded to Android 10 system, among which Android 10 accounts for 59.1% of Huawei mobile phones. In September, Google officially released the Android 11 version. Data shows that millet, oppo, Samsung and vivo phones have been upgraded quickly to support the latest version. Huawei’s emui 11 system based on Android 11 is also about to be released.

Huawei mate 30 series of the most “popular” millet continuous circle powder male users

As of the third quarter of 2020, the gender distribution of Huawei, oppo, vivo and Samsung users is close to that of the whole population. Male users of Xiaomi mobile phone account for 68.9% of the total population. Compared with the gender distribution of the whole population, the preference of male users of Xiaomi mobile phone is more obvious. It can be seen that Lei Jun, who has more than 100 million fans, has excellent skills in “touhan”.

Daily interactive big data show that the 25-44 age group is still the mainstream user group of Android smart phones; the proportion of oppo, vivo and Xiaomi mobile phone users aged 24 and below is higher than that of the whole population; the proportion of Samsung mobile phone users aged 25-34 is 43.1%, far higher than that of the whole population.

The daily interactive push big data makes a distribution ranking of popular models of different ages. Huawei mate 30 series is deeply loved by users aged 25-44, and this group is also the mainstream user group of Android smart phones. Thus, Huawei mate30 series can be called the “blockbuster” model in 2020; oppo A5, with its advantages of high appearance, good endurance and easy to use system, has become the most popular model in the age group of the audience, and has been on the top 5 list of popular models for users aged 24 and below, 35-44, and above 45. Huawei nova5 pro, which is the spokesperson of Qianxi, is the most popular among young users aged 24 and below, becoming “the best choice for young people”.

Huawei continues to increase sinking force oppoa5 is selected as the most popular model in three or four cities

Huawei’s mobile phones are in the leading position in all levels of cities, especially in the first tier cities and new first tier cities, accounting for 45.8% and 42.6%, reflecting Huawei’s strong brand influence. In addition, compared with the city distribution data in the first half of 2020, the proportion of Huawei in the third tier, fourth tier and lower tier cities increased slightly from 31.2% and 27.5% in the first half of 2020 to 34.1% and 30.9% respectively.

According to top5 data, the most popular top 5 models in first tier, new first tier and second tier cities are almost occupied by Huawei, with Huawei mate 30 series, P30 series and Nova 5 pro on the list repeatedly. Oppo mobile phones have performed well in the sinking market, among which opp0 A5 and oppo a57 occupy the top two places of third tier cities, fourth tier cities and lower tier cities with ultra-high cost performance.

In the third quarter of 2020, the boom of 5g mobile phones continues to increase, the number of active devices and the market share of 5g mobile phones have doubled, and the wave of replacement has been higher and higher. Huawei still occupies the leading position in the Android smartphone market; ov mobile phones continue to penetrate into the sinking market, covering a wider range of users’ age groups, and performing well in the competition of 5g new phones. Entering the fourth quarter, the iPhone 12 series has been officially released, and apple mobile phone has joined the 5g mobile phone market competition. With more choices for users, the brand competition will be more intense. Daily interactive big data will continue to pay attention to the latest trends in the smartphone market.

Read more: big data: Q2 Android smart phones report big data in 2019: Q1 domestic android smart phones report big data in 2019: Q3 Android smart phones report big data in the first half of 2020 About 90% of them come from the BlackBerry recession. Big data: year end report of 5g mobile phones in 2019 Huawei dominates 5g market dangle.com: Top 20 popular Android models in January 2013 Dangle game center: top 20onur ALP soner: Android instant Apps – can you subvert the current application release mode? Individual push big data: Q3 China’s Android smart phones report individual big data: 2019 5g mobile phone first user portrait report qlik: 2018 business intelligence (BI) report Dangle: June 2013 Android top 20

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