Annual collection of wechat index report of luxury goods industry in 2020 From JINGdigital&DLG
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The following is the Annual collection of wechat index report of luxury goods industry in 2020 From JINGdigital&DLG recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.
In the “WeChat index report of luxury goods industry”, JINGdigital and DLG (Digital Luxury Group), based on the 2019 annual data, have deeply examined the data of three luxury brands official account No. 2020 in the “customer”, “interaction” and “content” level. The number of fans who participated in the survey official account ranged from 3000 to 3 million. This white paper focuses on the strategy of “luxury level” official account at the “content level”, focusing on the detailed data and insight of representative brands in terms of content opening rate, frequency of release, conversion rate of picture and text, and sharing the best practice of WeChat in the luxury industry.
Key summary:
As the final song of this series of reports, in addition to the in-depth interpretation of the “content section”, this report also integrates and updates the “customer acquisition” and “interaction” articles that have been published, forming more than 100 pages of detailed content.
The collection defines the benchmark of luxury brand operation in 2020 with detailed and dry goods content, and will become the authoritative guidance material for luxury industry in wechat ecological operation.
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