Annual report 2020 From Focus on the game field

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.

The following is the Annual report 2020 From Focus on the game field recommended by recordtrend.com. And this article belongs to the classification: App Annie, IDC, research report, +1 more.

In 2019, the global game category’s total app downloads account for less than 40%, but nearly 70% of IOS and Google play comprehensive application expenditures are created; the scale and development speed of mobile games will continue to surpass PC / Mac games or home console games. Thanks to the increase in the number of users and average user spending, mobile games will further expand the global leading edge, with user spending reaching 2.8 times of PC / Mac games and 3.1 times of home console games.

In the first quarter of 2020, four of the top five popular games of IOS and Google play have adopted the real-time multiplayer game playing method, which shows that the severe multiplayer game experience is not only feasible on mobile devices, but also popular with users, with a considerable profit prospect. Among them, the performance of Chinese issuers is commendable. Among the five best-selling games on IOS, domestic games occupy four places, including peace elite, King’s glory, AFK arena, and sangokushi strategy, the fifth. Lilith’s other game, the awakening of nations, ranked fourth on Google play’s best seller list.

During the novel coronavirus pneumonia outbreak, the weekly downloads of mobile games reached a record high, reaching 1 billion 200 million times. During this period, in April 2020, users downloaded 30% more mobile games per week than in January 2020, and reached a peak of 35% in March. The amount of downloads and usage of analog and desktop games has also increased dramatically.

As mobile ad spending continues to climb, app developers are installing the SDK (software development kit) to cash in on advertising. The number of downloads and Mau (monthly active number) of games with the advertising SDK for the first time increased. Advertisers are also using more advertising platforms in their user buying activities, indicating that the market is mature. The survey results of the third quarter of 2019 in the United States show that hard core mobile game players are more likely to accept advertising than casual game or midcore game players.

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.