Apparel industry insight report for the second quarter of 2021 From Massive arithmetic

The following is the Apparel industry insight report for the second quarter of 2021 From Massive arithmetic recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.

Jitter, tiktok clothing supplies are basically stable today.

In the second quarter of 2021, the supply of clothing content under the massive engine system was basically stable. In tiktok tiktok, the number of clothing related video releases is affected by the “55 tiktok”, “618 Sound Festival”, and the number of clothing related videos has increased steadily. Today’s headline clothing related content was released most in April and may.

The broadcasting volume of clothing videos remained basically stable

The stability of content supply ensured the effect of content dissemination. In the two quarter of 2021, the video playing volume of jitter and tiktok end clothing was relatively stable.

Hot topics lead the new trend of summer wear

Every kind of hot topic promotes the continuous enrichment of clothing content. In the second quarter of 2021, the topic of sharing topics and good things recommendation was still high. Meanwhile, such topics as summer wear and summer wear were also warming up for summer fashion trend. The May 25th tiktok 618 Festival is attracting more attention from users.

The content genres are more and more abundant, and the sharing of wearing and matching is more favored by users

In terms of content display, clothing creators participated in hot topics, combined with their own style, demonstrated their strength to “plant grass” through the upper body effect, and attracted the attention of a large number of fans, whether elegant cheongsam or necessary T-shirt

Category trend of clothing industry

Men’s wear category has increased significantly, and sports shoes and clothing are facing impact

In the two quarter, the category of the voice and clothing industry has been growing tiktok, especially children’s shoes and men’s clothing category. In terms of contribution volume, the contribution volume of men’s clothing and women’s shoes increased significantly

Men’s Clothing & Women’s clothing: affected by the season, the attention of summer clothing has increased significantly

It can be seen from the development of deep drilling sub categories that users have started summer clothes preparation in advance in the second quarter. Women’s skirts show obvious advantages in attention, and T-shirts and shorts are also on the list. Men’s clothes also occupy the high position in summer categories such as T-shirts, casual pants and shorts

Sports & children’s wear: the popularity of sports shoes has increased all the way, and the whole category of children’s wear and children’s shoes has increased steadily

The sports market is still dominated by shoes, the heat remains high, and the content volume of sports pants has increased significantly. The content volume of all categories in the children’s clothing market has maintained a stable growth. In addition to the long-term categories such as suits and conjoined clothes, the attention of seasonal categories such as short sleeves, T-Shirts, sunscreen clothes and shoes has increased significantly

Men’s shoes & Women’s shoes: men pay attention to comfort, while women give consideration to beauty and leisure

In terms of attention to shoes, men’s casual shoes are the most concerned, while high comfort categories such as slippers and cloth shoes are growing rapidly; Women’s high heels continue to be hot. From the perspective of growth, seasonal shoes such as slippers and sandals have attracted extensive attention

Clothing industry user insight

Women pay more attention to clothing content than men

In the two quarter of 2021, women in the tiktok clothing had high occupancy and high penetration characteristics. In today’s headlines and watermelon video, the proportion of male users is higher than that of women, but male users pay less attention to clothing video content than women.

The geographical distribution is relatively balanced, and the city pays more attention to the clothing content

From a regional perspective, the distribution of clothing users is relatively balanced on the whole, and the industry is universal; At the watermelon video end, high-line cities pay more attention to clothing than low-line cities.

The provincial distribution of clothing users at different product ends varies greatly

Entertainment, food, art, personal management, sports and fitness talents are the main types of talents

Besides tiktok master, master jitter has a clearer interest in life, beauty, parenting, and other types of dads.

The heat wave gave birth to hot summer clothes, and children’s clothes gained high attention

Affected by the high temperature in summer in the second quarter, the main focus categories of men’s clothing and women’s clothing show obvious seasonality. The broadcasting volume of subdivided categories such as dresses, suspenders and vests is high, and the T-shirts, casual pants and shorts of men’s clothing are also ranked in the top 3. In addition, both men and women pay more attention to children’s clothing, reflecting the attention of Bao Ma and Bao PA to children’s clothing.

Dresses, high heels, slippers and other categories belong to the common preferences of people of different ages

Affected by the season, the dress became the top 1 concerned by people of different ages in the second quarter of spring and summer. In terms of age distribution, young people aged 18-23 pay more attention to various items that highlight their personality; The post-80s and post-90s have similar tastes and pay high attention to children’s clothing. Light mature people over the age of 40 pay high attention to leisure, home and other categories

Clothing creator ecology

The number of tiktok creators keeps growing steadily.

Creators are important guarantee for the quality and quantity of the tiktok apparel industry. Tiktok tiktok, master and business number grew steadily in the two quarter of 2021, which further promoted the prosperity and enrichment of the content of the vibrato dress.

Daily wear is the most popular, and diversified dressing styles can find their own world

There are various kinds of typical clothing talents, and their dressing styles are diversified. People with different styles can attract their fans through different ways of wearing and matching display and sharing of different types of clothing categories.

Tiktok live and live rapidly

The tiktok and tiktok numbers of the jitter and clothing industry have increased significantly. The impact of the two quarter’s 55 wave tiktok Festival, the 618 Sound Festival and so on, can be seen in the industry. The producers are actively trying to broadcast the new mode.

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