Asia Pacific Marketing Intelligence Report 2020 From Xerez

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.

The following is the Asia Pacific Marketing Intelligence Report 2020 From Xerez recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

According to the latest report from salesforce, marketing plays an important role in driving business growth, and marketers are adjusting their priorities.

A survey conducted by leading edge found that about 94% of respondents have shifted their focus to market-oriented growth in the past year. 93% of respondents have shifted their focus to marketing efficiency and improving ROI.

Although traditional marketing continues to play an important role in the Asia Pacific region, the vast majority of marketers are embracing growth marketing thinking. Timing is an area of difference. Some people focus on the short term, which is related to the rapid growth of sales and customer acquisition. Others look at the long-term, related to brand equity, loyalty and value. More than half of Asia Pacific marketers focus on the long term; 35% combine both.

Marketers identified several priorities for improvement over the next one to two years, including improving the ability to understand and attract customers (53%); data management efficiency (50%); establishing a strategic view of overall marketing performance (47%); and in-depth understanding of audience, content and offers (47%).

The report also found that the biggest barriers marketers face in driving growth are data related: imbalances in measurement and reporting (44%); low budget utilization (42%); lack of a unified performance view (41%) and lack of real-time insight (40%).

Asia Pacific marketers believe that it is important to have a comprehensive understanding of cross channel marketing, but with the increasing amount of data generated by the platform, it is becoming more and more difficult to achieve this. On average, Asia Pacific marketers use 7.4 marketing channels.

Marketers recognize that their roles are changing, and they are responsible for driving the results and growth tasks of the entire enterprise. Therefore, they need to adopt a data-oriented culture and adopt modern methods to unify marketing data and measure performance.

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.