Attitudes of different generations to data From Yes Marketing
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The following is the Attitudes of different generations to data From Yes Marketing recommended by recordtrend.com. And this article belongs to the classification: research report, network security.
Yes marketing has released a new report, “attitudes towards data in different generations.”. About 90% of consumers are worried about their data privacy, and 80% of respondents are more worried about data privacy than in the past. The survey of more than 1000 U.S. adults found that 60 percent of respondents believed that in today’s world everything seems to be interconnected and that privacy does not exist or cannot exist.
There are some inconsistencies or misunderstandings when it comes to people’s perceptions of the lack of data privacy and how brands use their data. Less than 1 / 5 of the respondents (17%) did not agree that privacy does not exist, but 57% of the respondents still felt shocked when they saw the product advertisement on social media after searching the product online.
According to a Pew Research Center survey, most Americans feel their personal information is less secure than it was a few years ago. However, the expectation of data privacy is still high. 83% of consumers want the companies they do business with to protect their data. Although many brands have made it a priority to respect and protect personal data, nearly two-thirds of respondents (63%) think it is risky to provide personal information to companies.
Other important findings
While consumers of all generations trust financial service providers the most to protect their personal data, older consumers (over 55) trust the industry far more than they do with health insurance providers, technology companies or email providers.
Although more than half (54%) of consumers have used Alexa, Siri or Google Voice assistant, half of the respondents (50%) said it was inappropriate to entrust sensitive information to these services.
Consumers don’t seem to feel safe when using desktop computers. 46% of respondents said they were more cautious when using desktop computers than mobile devices or apps.
More than half of consumers (56%) restrict their use of social media because of privacy concerns.
When it comes to data security, most consumers have no idea what CcpA or gdpr is.
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