Automotive industry digital user operation solutions white paper From PwC & Huawei
The following is the Automotive industry digital user operation solutions white paper From PwC & Huawei recommended by recordtrend.com. And this article belongs to the classification: PWC, Automobile industry, research report.
Jiang Yiming, consulting partner of PricewaterhouseCoopers strategic China’s auto industry, combined with the current user operation situation in the auto industry, interpreted the report from the perspectives of the necessity and challenges of user operation of auto enterprises, how to scientifically establish their own user operation system, and user operation capacity-building.
User operation is a complex system. Vehicle enterprises should systematically consider user operation, clarify the strategic objectives, values and positions of user operation from the top-level design, and build enterprise data assets by building a unified data operation platform, back-end data management system and service system at the operation and landing level, Form an operation mode with data as fuel and business empowerment.
The white paper on digital user operation solutions in the automotive industry combines the rich experience of PWC and Huawei cloud in the operation and digitization of the automotive industry, through the analysis and insight into the best user operation practices across industries and the same industry, from the changes of external situation, the strategic positioning of user value and user operation logic Starting from the establishment of user operation system and user operation team and ability, this paper introduces in detail the architecture and content of the overall solution jointly created by the two sides, so as to provide end-to-end user operation solutions for the automotive industry.
Relying on PricewaterhouseCoopers’ rich industry practical experience, combined with Huawei cloud IAAs, PAAS, big data and other cloud basic services and CDP, AGC, HMS core and other apaas capabilities, help car enterprises quickly launch new businesses. Make use of the advantages of high communication efficiency and low cost of online activities, and help offline stores carry out personalized transformation and improve the conversion rate with the help of online user data. At the same time, by integrating the interactive data of offline users in the store, help car enterprises obtain more perfect user portraits, and cultivate them more pertinently in combination with marketing automation technology, so as to achieve better user operation and sales promotion.
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