Covid-19 and marketing From Deloitte Consulting
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
The following is the Covid-19 and marketing From Deloitte Consulting recommended by recordtrend.com. And this article belongs to the classification: Deloitte Consulting , research report, network marketing.
Deloitte has released its latest CMO report, “covid-19 and marketing.”. There is ample evidence novel coronavirus pneumonia has changed the behavior of customers.
There is no doubt that for almost all respondents (97%), the most obvious change is the decrease in face-to-face marketing participation, whether in sales, shop visits or trade fairs.
With less face-to-face participation, 85% of CMOS are more open to new digital products launched during the pandemic; 84% of CMOS witness an increase in the value of digital experiences.
In the past, American consumers trusted companies that valued social responsibility, not just profits. As a result, 8 / 10 of CMOS (79%) have more recognition of the company’s attempt to do good. Moreover, although B2B companies have been working together to target as part of the company wide initiative, B2C companies are more likely than B2B companies to experience changes in customer behavior.
About two thirds of respondents (65%) reported that their products and services attracted new customers. CMO also notes that consumers are less likely to buy (67%) and are reluctant to pay the full price (43%).
To a lesser extent, CMO also mentioned low loyalty (25%), low possibility of online purchase (24%), and weak concerns about privacy (24%).
CMO is optimistic that several changes in consumer behavior seen during the pandemic will return to normal within 6-12 months. In fact, the largest proportion of respondents believed that behaviors such as unwillingness to pay in full (38.5%), low likelihood of purchase (37.7%) and low loyalty (36.4%) would return to pre pandemic levels during this period, rather than six months or a year later.
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
