Covid-19 recovery in consumer reports in 2022 From Dentsu
The following is the Covid-19 recovery in consumer reports in 2022 From Dentsu recommended by recordtrend.com. And this article belongs to the classification: Consumer research, research report.
Consumer crisis response stage: retreat under Omicron variant
For some time, consumers felt that the normalcy they gained in summer was gradually disappearing. The first is Delta Airlines, now the Omicron variant. Consumers will “return to the normal” and seize the latest “preventive measures” in the next wave.
Consumers are increasingly pessimistic about the trajectory of the pandemic
With the surge of Omicron variants, consumers are becoming more and more pessimistic about the trajectory of the pandemic. At present, two-thirds of consumers believe that the epidemic is worsening or out of control. It has increased by 19 percentage points since November last year.
Concerns about the health risks of a pandemic have leveled off
Although consumers feel that the pandemic is worsening, this has not translated into increasing concern about health risks, which has remained largely unchanged since last autumn. Overall, 56% of consumers continue to pay high attention to health, but the proportion of “extremely concerned” consumers has decreased by 7 percentage points since November.
Concerns about US economic risks are high
Like consumer concerns about health risks, concerns about the U.S. economy have remained high since the end of last year (76%). Moreover, the proportion of “extremely worried” consumers has increased by 4 percentage points since October.
Consumers are still worried about the future
The Omicron variant does not seem to have affected concerns about the new crown variant. This proportion has remained at 64% since October last year. However, in the same period, the proportion of “extreme concern” increased by 6 percentage points.
Consumers’ comfort in public places is at an all-time low
Since last November, the proportion of consumers who feel more comfortable than uncomfortable in public has decreased by 8 percentage points and 24 percentage points since its peak in the autumn.
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