Customer centric supply chain reporting From Accelerating growth

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The following is the Customer centric supply chain reporting From Accelerating growth recommended by recordtrend.com. And this article belongs to the classification: accenture , research report.

China’s novel coronavirus pneumonia survey has shown that only 12% of the surveyed Chinese enterprises have established an elastic supply chain to promote customer growth and business growth before the outbreak of the new crown pneumonia outbreak. This proportion is slightly higher than the global average (10%).

The study investigated 900 executives in 10 countries and regions around the world and published a report on accelerating growth: customer centric supply chain. In recent years, enterprises hope that supply chain can not only help improve efficiency and scale, but also promote sustainable business growth.

The report points out that in order to build a customer-centered supply chain, Chinese enterprises still face many challenges, including the inflexible supply chain infrastructure and resources, and the lack of the ability to co create with ecological partners. Affected by the epidemic situation, these challenges are becoming more and more arduous.

The research shows that between 2017 and 2019, the average investment of Chinese enterprises interviewed is 180 million US dollars to transform the supply chain. However, only a small number of leading enterprises can obtain satisfactory return on investment. The average revenue of leading enterprises has increased by 11%, while that of other enterprises has decreased by 4%. In addition, the contribution of the flexible supply chain to the revenue of the leading enterprises is 4.3 times that of the other enterprises (51% and 12% respectively).

The reason why the leading enterprises have met the growing and changing user experience needs is that they have developed four key initiatives to consolidate their leading position in the industry

Focus on customer value: build supply chain strategy on customer value. Nowadays, the composition of customer value becomes more complex, with more emphasis on purposefulness and personalization. Leading enterprises should meet key customer values, such as business sustainability, data privacy and security, customized delivery and services, etc.

Building a collaborative framework: creating an analytical, asset light collaborative architecture will significantly improve the contribution of the supply chain to business revenue, and achieve win-win results both inside and outside the ecosystem. In fact, on average, more than half of the revenue growth of leading companies comes from collaboration tools and data insight.

Cultivate exclusive capabilities: leading enterprises have established the ability to segment customers and products in real time. In the stage of designing products and services, leading enterprises will actively explore potential suppliers to achieve target profits. At the same time, leading enterprises also invest and build advanced network security capabilities to deal with increasingly serious security threats such as data leakage and embezzlement.

Implement the support of “top leaders”: the support from enterprise executives is the key to realize the transformation of supply chain. CEOs of leading companies are more willing to discuss supply chain issues with the board of directors and translate these discussions into tangible results. They will allocate the top executives to accelerate the transformation of the supply chain.

Taking the high-tech manufacturing industry as an example, leading enterprises have been upgrading their intelligent manufacturing to build their own digital contacts and supply chain service capabilities, In order to meet the personalized customization needs of mass consumers, such as personalized customization experience, online and offline comprehensive integration, multi-channel order access and automatic and efficient processing, full link intelligent planning collaboration, automated warehouse and logistics control tower, etc.

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