D2c brand and global technology company TV advertising investment report in 2021 From The Global TV Group
The following is the D2c brand and global technology company TV advertising investment report in 2021 From The Global TV Group recommended by recordtrend.com. And this article belongs to the classification: Internet TV, research report, network marketing.
The global TV group released a new report “D2c brand and TV advertising investment of global technology companies”. In the 15 markets surveyed, total TV expenditure for direct to consumer brands (D2c) more than doubled from 2015 to 2020, although investment decreased slightly (- 2.8%) in 2020.
From the national level, the U.S. D2c brand TV advertising expenditure has nearly doubled from US $2.748 billion in 2021 to US $4.825 billion in 2020. Interestingly, the TV advertising expenditure of D2c brand in some emerging countries is higher than that in developed countries, and the growth is faster.
Digital native, direct to consumer brands invested nearly $5 billion in U.S. television advertising in 2020, more than three times the cost of this category only five years ago. Even in Canada, where D2c TV advertising expenditure is relatively moderate, the expenditure doubled from 2015 to 2020, from US $100 million to US $233 million.
However, D2c TV advertising expenditure in some developed countries has not increased significantly. For example, in Germany, D2c TV advertising expenditure increased from 2.388 billion euros in 2015 to 2.745 billion euros, much lower than the average growth rate. Similar trends have emerged in Italy, Britain, the Netherlands, Sweden and other countries. In Australia, D2c brand TV advertising expenditure even decreased from a $236 million in 2017 to a $213 million in 2020.
In general, the five technology giants (Facebook, apple, Amazon, Google and Microsoft) are the largest TV advertisers in the United States, with TV advertising spending of US $2661 million in 2020. However, it is obvious that technology giants do not pay much attention to Canadian TV advertising, because the expenditure is lower than P & G, only ranking second. In France, TV advertising is not favored by technology giants, and its expenditure only ranks seventh. Similar trends were observed in other countries surveyed.
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