Deep brand mental growth methodology From Digital marketing 3.0

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The following is the Deep brand mental growth methodology From Digital marketing 3.0 recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

The construction of digital brand has changed from traffic operation in 1.0 era to crowd operation in 2.0 era. Now, it has officially entered the era of 3.0, the operation of consumer mind and relationship. Brand digital marketing activities not only focus on the reach range, consumer behavior and transformation, but also constantly investigate whether it can deepen the relationship between consumers and brands, so that consumers can continue to interact with the brand in the future, actively explore the brand and even spread the brand image.

Deep brand equity evaluation model is a brand building methodology jointly developed by BCG consumers and tmall brand marketing team. Through Alibaba big data platform, deep model can real-time reflect the interaction and intimacy between consumers and brands in a certain period of time. It is a set of brand equity evaluation and strategy guidance model driven by big data.

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