Email deliverability report 2020 From Validity

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The following is the Email deliverability report 2020 From Validity recommended by recordtrend.com. And this article belongs to the classification: E-mail, research report.

Validity has released the 2020 e-mail deliverability report. In order to give e-mail users the best possible experience, e-mail providers have strict restrictions on the mail they receive in their inboxes. Due to the higher threshold, 1 / 6 of e-mails cannot reach the in box.

Validity studies the global, regional, and country / region e-mail results in 2019 and compares them with the previous year.

Key data:

Globally, the average e-mail delivery rate is 83% in 2019, which means that one out of every six e-mails fails to reach the in tray. Global delivery capacity is down 2 percentage points from the average of 85% in 2018.

North America’s e-mail delivery capacity is in line with the global average in 2019, reaching 83%. In 2019, the average sending rate of e-mail in the United States will reach 82%, while that sent by marketing personnel to Canada will reach 89%, exceeding the global and regional average.

The proportion of e-mail sent by Latin American countries is in line with the global average of 83%. Argentina ranked first in the region with an average delivery rate of 89%, while only four fifths of Brazil’s e-mails reached their inboxes (81%). The overall e-mail delivery rate in Latin America has not changed from last year. E-mail delivery rates in Argentina and Brazil increased slightly, while the sending capacity of Mexico dropped by 5 percentage points.

Compared with the previous year, the sending capacity of e-mail in Europe decreased slightly, with an average e-mail delivery rate of 84%, slightly higher than the global average. The highest rate of sending e-mail to customers in Belgium and Germany is only 4% with the highest rate of sending e-mail to customers in Belgium and Germany, with only 4% of the e-mails sent to customers in Europe.

In 2019, the average e-mail delivery rate of marketers to the Asia Pacific region will reach 84%. Of all the countries studied, Japan had the highest e-mail delivery rate of 97%. Only 74% of e-mails to South Korea reach their inboxes, while in India, only 69% reach subscribers’ inboxes.

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