European health and fitness application report 2022 From Sensor Tower
The following is the European health and fitness application report 2022 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: Sensor Tower, research report, Mobile application.
As early as 2020, the downloads of health and fitness applications in Europe increased significantly, with a year-on-year increase of nearly 50%. Although the prevalence rate in 2021 is lower than that recorded during the pandemic peak in 2020, it is still much higher than that before the new crown epidemic. In 2021, the number of health and fitness applications installed in Europe reached 290 million, an increase of 14% over 2019.
Revenue from top health and fitness apps will continue to grow
Consumer spending on health and fitness apps peaked in the second quarter of 2021, with app store and Google play reaching $66 million and $35 million respectively.
In the whole app store and Google play, the total consumer spending of health and fitness apps in Europe in 2021 was $382 million, an increase of 16% over 2020. Sensor tower predicts that this growth will continue in 2022. Expenditure in the first quarter of 2022 will exceed US $110 million, an increase of nearly 140% over the first quarter of 2022.
Strava’s pandemic strategy helped maintain its strong momentum in 2021
Strava is a popular running and cycling fitness app, ranking 4th in app store and Google play downloads in Europe in 2021. During the pandemic, strava replaced its multiple subscription packages with full subscription. Currently, new users can subscribe to the app for $5 a month (on an annual basis). Although installation volumes declined in the months after March 2021, consumer spending in Europe continued to remain strong and exceeded $6 million in July 2021.
British fitness brands shine on Facebook and mobile advertising
From 2019 to 2021, Facebook, mobile display advertising and mobile video advertising were the most popular fitness brands, and the advertising expenditure of British fitness brands increased by 103%, 71% and 66% respectively. In 2021, fitness brands invested nearly US $4 million in the UK market, reaching 67.
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