European language application report 2022 From Sensor Tower
The following is the European language application report 2022 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: Sensor Tower, research report, Mobile Apps.
Sensor tower released the “2022 European language application report”. In 2021, the number of European language learning applications installed reached 71million times, of which multilingual and child categories dominated the download list of that year.
Consumer spending remains high
In addition to becoming the most downloaded language application, duolingo, babbel and mondly are also the best-selling language learning applications in Europe in 2021. In 2020, consumer spending in this category increased by more than 60% year-on-year, mainly due to the abnormally high spending in the early days of the covid-19 pandemic.
Duolingo is deeply loved by young people in Europe. The application is installed nearly 30000 times a day. The UK is the largest market of duolingo, and this application controls 2/3 of the market share of language learning applications; The second is Turkey, which accounts for more than half of the country’s market share.
On the other hand, busuu is the most popular among people under the age of 35, while babbel is very popular among users over the age of 45.
Sensor tower predicts that consumer spending on language applications will reach nearly $100million in the second half of 2022, or $400 per minute.
Advertisers focus on Facebook and PC display ads
In 2021, European language application advertisers adjusted their advertising strategies to deploy more Facebook and display ads, accounting for 41% and 44% of the UK and German budgets, respectively.
Since 2019, the first installation volume of duolingo in Germany and Turkey has increased the most. The popularity of the application is related to its efforts to increase advertising spending by about $100000 from 2019 to 2021. Overall, babbel is in a leading position in advertising spending, allocating more than $20million in digital advertising in Germany and the UK in 2021.
Language applications will continue to grow
The emergence of covid-19 has not reduced interest in learning new languages. In fact, the user adoption rate has increased, showing a strong growth from 2020 to 2022. The forecast shows that the installation of language learning applications will continue to grow in the short term, and the number of downloads in the first quarter of 2022 will increase by 38% over the first quarter of 2019.
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