Forecast of holiday shopping season in 2020 From Adobe
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The following is the Forecast of holiday shopping season in 2020 From Adobe recommended by recordtrend.com. And this article belongs to the classification: research report, Online shopping.
Adobe has released a new report, “holiday shopping season forecast 2020.”. The main forecasts include:
1. Covid-19 will drive online holiday consumption and create a new record of e-commerce
Adobe predicts that online holiday spending will reach $189 billion, up 33% year-on-year. If the flu season prevents people from shopping, the potential for online consumption could be even higher, reaching $200 billion (up 47% year-on-year).
2. Success or failure of retailers freight
In order to alleviate transportation, inventory and logistics challenges, retailers will begin to discount in early November to stimulate earlier purchases and demand.
Most consumers are reluctant to pay for faster shipping (64%), probably because they expect to be free of postage between November and December. 75% of the respondents think that free postage is an important consideration for online shopping. During the festival, the share of free shipping orders usually increases by 8.6%.
Some consumers went shopping earlier this year to avoid delivery delays. 36% of consumers may choose faster or faster transportation, even if it means paying for it.
Gifts are also expected to increase by 18% this year, with gift wrapping options and gift guides changing the shopping experience.
3. Black Friday may replace Cyber Monday
Online sales on Black Friday are expected to reach $10 billion this year (up from about $8 billion last year).
49% of consumers will get the best price on Black Friday and online Monday.
4. Bopis will continue to soar
Retailers who offer online shopping and pick up in store option (bopis) won the 2019 cyber week and will continue to benefit during the holiday shopping season in 2020. When the pandemic first broke out between April and may this year, bopis orders increased by 120% year-on-year.
5. Mobile shopping will continue to be popular
Adobe estimates that 42% of consumers will shop on smartphones during the holiday, with an estimated $28 billion increase in spending.
6. Search engine is very important to promote online shopping
Search will account for 46.9% of holiday online shopping revenue this year.
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