Global application trend under covid-19 From MoPub

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The following is the Global application trend under covid-19 From MoPubrecommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

The impact of coronavirus on the general advertising market has been widely reported. From April 1 to 7, ECPM on mopub platform (advertising revenue per 1000 displays) decreased by 4.55% compared with the first quarter. In the same period of 2019, ECPM will decrease by only 1.5%.

But the impact of this trend on different in app ad buyers is not the same. Those who focus on the effect of gaining users actually increase the amount of advertising at this stage, while the spending of brand advertising buyers decreases significantly.

The main findings of the report are as follows:

Effect advertising buyer. This is a buyer’s market focused on acquiring users, with less competition from brand advertisers and increased inventory. Most of them focus on the effect of in app advertising inventory, while increasing inventory, they also increase expenditure. Game advertisers contributed most of the spending growth, but we also saw the contribution of video chat and takeaway apps to in app ad spending growth in April.

Video ad networks: we see the same trend, especially from ad networks that focus on paid video or full screen advertising. From March 15 to April 1, spending on ad networks that buy 90% or more of rewards and full screen video inventory rose 27%. Similar to the effect advertising buyers, the main driving force for the growth of online video advertising purchase is the game industry.

Brand advertising buyers: those buying platforms targeting brands and advertising agents have declined significantly. From March 1 to April 9, buyer spending on brand advertising fell 36%. Mopub does not expect a rebound until the blockade is relaxed. It is worth noting that some advertising vertical industries are falling faster than others, which also affects the buyer platform.

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