Global consumer insight survey 2020 – China Report From PricewaterhouseCoopers

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City China city novel coronavirus pneumonia (GCIS), which launched the 2020 global consumer insight Survey (October 2019) from October 2019 to November, collected more than 23000 urban consumers’ views (including 1500 from mainland China), including a small survey after the outbreak of the new crown pneumonia outbreak. This report is based on the survey results of Chinese urban consumers and our internal market information and views.

Last year, we talked about returning to user experience, focusing on how organizations can make good use of customer-centric solutions. This year, we expand our perspective to explore seven emerging trends in China’s consumer market against the backdrop of global social, political and economic uncertainties, and analyze from a business perspective what these trends mean to the long-term success of retailers.

This report describes the difficulties faced by the consumer industry in the transformation, its resilience and resilience, and insight into how retailers can recover and restart, create brilliance again, and ride the waves of emerging consumption trends.

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