Global hotel review report in the first quarter of 2022 From ReviewPro
The following is the Global hotel review report in the first quarter of 2022 From ReviewPro recommended by recordtrend.com. And this article belongs to the classification: Travel reservation, research report.
Reviewpro released the Q1 global hotel review report in 2022. Through the investigation of 7500 hotels in five regions around the world, it analyzed the review trend and hotel performance measurement standards, and discussed how to improve customer satisfaction in a changing market environment.
Report highlights:
With the recovery of tourism industry and the growth of passenger demand, the number of hotel reviews in Q1 exceeded 1351000, an increase of 46.5% year-on-year
From the platform point of view, booking Com has the largest number of comments, accounting for 39.2%, far more than TripAdvisor (10.1%) and Expedia (7.3%), and the only one that can be compared with booking COM is matched by Google, whose comments account for 29.6%
Due to the continuous impact of the epidemic, the GRI index of global hotel Q1 was 84.6, a year-on-year decrease of 0.7 points, which was further expanded compared with the year-on-year decrease of 0.5 points in Q1 in 2021
The global hotel Q1 response rate was 61.2%, an increase of 1 percentage point year on year. The average response time was 3.8 days, of which the five-star hotel had the fastest response speed, but it also took 3.5 days
Global: the number of hotel reviews increased by 46.5% year on year
This report takes the global rating index (GRI) as the core indicator to measure the performance of the hotel. Every 1 point increase in gri means that the core performance indicators of the hotel such as ADR (+0.89%), occupancy rate (+0.54%) and RevPAR (+1.42%) will be improved accordingly.
Globally, the GRI index of Q1 in 2022 decreased by 0.7 points year-on-year, including 1 point for three-star hotels and 0.6 and 0.4 points for four-star and five-star hotels respectively. The higher the star rating, the higher the GRI index of the hotel.
According to the report data, the number of global hotel reviews in Q1 2022 increased by 46.5% year-on-year. With the recovery of tourism, tourists are more active in making reviews. Where, booking The number of reviews on COM increased the most, with an increase of 96.8%, followed by TripAdvisor (79.1%), Expedia (34.4%) and hotels com（36.2%）。 But Ctrip and its international station trip The number of comments on COM decreased by 23.9% and 5.6% respectively year-on-year.
From the data of each platform, booking Com has the largest number of comments, accounting for 39.2%, an increase of 10 percentage points year-on-year, followed by Google (29.8%), owl (10.2%) and Expedia (7.4%). Ctrip and trip Com accounted for 2.3% and 1.5% respectively. At booking On www.com and Google, a considerable number of comments were only given scores, without specific comments, while the comments on OWL were more detailed.
Compared with other platforms, booking The GRI index on. Com is lower, pulling down the overall value. Ctrip and trip The GRI index on. Com is the highest, with 91 points and 89.9 points respectively (total score of 100).
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