How to arrange “small broken station” marketing for brand side From Frequent commercial exploration of station B
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The following is the How to arrange “small broken station” marketing for brand side From Frequent commercial exploration of station Brecommended by recordtrend.com. And this article belongs to the classification: research report, Network video.
Core ideas
In 2020, the number of online video (including short video) users in China will reach 850 million, and the user penetration rate will exceed 90% for the first time; the development pattern of video platform will be stable.
The scale of online video advertising market is expected to exceed 80 billion yuan this year, of which the mobile terminal market accounts for about 85%, but the growth rate slows down at the same time; the scale of the user payment market is expected to reach 62.7 billion yuan by the end of the year, with a growth rate of more than 20%, which may become the main revenue of the platform in the future.
In June 2020, the monthly live of short video industry will reach 852 million, close to 857 million of long video, and the advertising revenue will be 18.2 billion yuan. Short video will occupy the market in both monthly live and advertising revenue.
In 2020, the monthly life of station B will exceed 172 million, the daily life will be 51 million, and the number of formal members will be 89 million. The average daily video playback volume of users reaches 1.2 billion times, the average monthly interaction times exceed 5.2 billion, and the average daily use time is 79 minutes; the platform content is more abundant and diversified, and the user stickiness and loyalty are high.
In 2020, the overall net revenue innovation of station B is 2.62 billion yuan, the growth rate of mobile game revenue is relatively stable, and the growth rate of live broadcast and value-added service revenue is fast, accounting for 31.7%. During the same period, games, live broadcasting, advertising, e-commerce and value-added services were launched in an all-round way, and the business layout became more healthy and balanced.
The brand side attracts users through platform activities, platform copyright content and up main customized content to attract users, enterprise car number deposits content and data assets, community atmosphere x hard core content x user co creation, and three cores help brand penetration Bili Bili.
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