India mobile game report 2021 From Boston Consulting
The following is the India mobile game report 2021 From Boston Consulting recommended by recordtrend.com. And this article belongs to the classification: Boston Consulting, research report, Network entertainment.
Boston Consulting released the “2021 India mobile game report”. It is estimated that by 2025, the mobile game market will grow to more than 5billion US dollars, with more than 300million user groups; New users soar; Leading companies can actively shape market evolution by increasing marketing spending.
Monetization of non RMG (paid games) has just started, but it shows a positive trend. Today, it is highly dependent on advertising revenue (accounting for about 43% of non RMG expenditure), the payment base is low (7-8% of non RMG), and higher arppu (average income per paying user) is expected to stimulate industry revenue.
Unprecedented investment interest indicates high expected growth in the industry, with 33% of all game investment in India occurring in the first quarter of 2021.
Familiar content, user generated content (e.g. E-sports), and opinion leaders can be used as effective means to attract new gamers, Download volume, and improve overall participation.
India’s $1.8 billion emerging industry: still relatively small (about 1% of the world), but growing very fast (CAGR of about 38%).
The mobile priority trend in the game continues to be strong: India has a huge user base (more than 300million people), with a revenue of about US $1.5 billion, which is expected to reach more than US $5billion by 2025. The improvement of availability and penetration will promote the growth of the user base.
Monetization is still in its early stage: the payment base is still very low, with non RMG of 7-8% and RMG of 15-20%, but showing a positive trend. At the same time, higher arppu is expected to provide power for industry revenue.
Multiplayer game usage and monetization are increasing because Indian players like to compete and socialize with friends.
A market composed of many types: it has both similarities and different evolution with the Chinese market, in which the action and adventure forms with local connotation dominate.
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