Insight into Japanese mobile game market in 2021 From Sensor Tower

The following is the Insight into Japanese mobile game market in 2021 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile games.

According to the intelligence data of sensor tower store, the revenue of Japan’s mobile game market reached a new high of US $18.45 billion in 2021. Japan is also the second largest market for overseas mobile travel revenue, second only to the United States. With the excellent performance of horse racing woman, analog mobile games have become the fastest growing type of revenue in Japan, with an increase of more than 50% on both app store and Google play platforms. Although Japanese local game publishers still dominate the local market, overseas publishers such as MIHA tour and Sanqi mutual entertainment are showing a strong catch-up trend. Please click “read the original” to download the complete report!

Market scale of mobile games in Japan

In 2021, the revenue of Japan’s mobile game market increased by 6.5% over 2020, reaching US $18.45 billion. In terms of global income performance, Japan is still the country with the highest income after the United States. In terms of market share, the revenue of app store and Google play accounted for 57.9% and 42.1% respectively.

In terms of downloads, the number of mobile games downloaded in Japan in 2021 was 730 million, a year-on-year decrease of 7.1%. Among them, the download volume shares of Apple devices and Android devices were 59.2% and 40.8% respectively.

Popular mobile games in Japanese market

Cygame’s simulated RPG mobile game “horse racing lady” released in early 2021 was a blockbuster and successfully ranked first in both download list and revenue list in less than a year. This is mainly due to the far-reaching influence of Japanese horse racing culture and the high-quality cultivation design of the game itself.

The puzzle RPG mobile game “Zhilong fan city”, which has been operating for more than nine years, once again ushered in an increase in revenue by continuously expanding the game content and cash realization methods, and successfully rose from No. 5 to No. 2 in the best-selling list.

Overall, more than half of the top 10 games in Japan are old games that have been online for more than four years. It can be seen that Japanese players’ loyalty to games is generally higher than that in other regions.

In the top 10 of Japan’s download list in 2021, except for the two new games “horse racing Niang” and “Nier re [in] carnation”, other games entered the top 10 of the annual list for the first time, thus showing the turbulent competition situation in the Japanese market.

In 2021, the revenue of six mobile games in the Japanese market increased by more than $100 million. “Horse racing mother” ranked first in the revenue growth list with strong gold absorption performance, followed by MIHA you’s “original God” and gunho’s “Zhilong fan city”. It is worth noting that in the top 10 of the revenue growth list, there are two theme games of the Three Kingdoms and two vowel games respectively, indicating that Japanese players have high recognition and willingness to pay for the above types of games.

The top 10 of the growth list of mobile game downloads in Japan is composed of RPG, strategy, leisure and other types of games, reflecting the diversification of Japanese players’ game preferences. Among them, the mobile games “horse racing Niang” and “Nier re [in] carnation” issued by Japanese manufacturers successfully took the top two places in the list of download growth.

China Mobile Travel in Japan

In 2021, a total of 30 Chinese mobile games were shortlisted in the top 100 of Japan’s best-selling list, attracting a total of about US $3.46 billion, accounting for 25.9% of the total revenue of the top 100.

MIHA Tour “original God” has a good response in the Japanese market. It successfully climbed to the top and went to sea in less than two years. It is the best-selling Chinese mobile game in Japan. Netease’s “wilderness action” and “placing girls” followed.

After the distribution in Hong Kong, Macao, Taiwan and South Korea achieved good results, Lingxi mutual entertainment launched the daily service version of the annals of the Three Kingdoms · strategic edition in March 2021, and successfully came to the 12th place in the sea revenue list. Another two-dimensional RPG new tour “blue file”, produced by Nexon and released by Youxing network, also performed well in Japan and finally ranked 19th in the list of overseas revenue.

In 2021, a total of 25 Chinese mobile games were shortlisted in the top 100 of Japan’s download list, of which 19 were downloaded more than 1 million annually.

Magic tavern’s fashion themed Sanxiao game “project maker” is favored by female players and topped the list of downloads in Japan for the first time with an annual download of more than 4 million. Another RPG mobile game with elimination elements, “Puzzles & survival”, also performed well, ranking second with nearly 3 million downloads.

Netease is still one of the most successful Chinese mobile game publishers in the Japanese market. In addition to operation wilderness, which continues to lead the shooting category, two other mobile games also broke into the top 20 downloads, namely cat and mouse and fifth personality.

The two-dimensional RPG mobile game “white night Aurora” released by Tencent has ranked 18th in the list of downloads at sea for half a year, which also shows its desire and strength to enter the Japanese two-dimensional game market.

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