Insight into Southeast Asian mobile game market in 2021 From Sensor Tower

The following is the Insight into Southeast Asian mobile game market in 2021 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: Sensor Tower, research report, Mobile games.

Sensor Tower store intelligence data showed that the total downloads and revenues of mobile games in Southeast Asia in 2021 increased by 6% and 15% compared with 2020, and the trend will continue for a long time, influenced by COVID-19. Android users are still the largest download volume and revenue source in Southeast Asia, and their growth performance is also ahead of app store users. Therefore, how to successfully seize the Android Market is still the key to whether they can be based in the region.

Market scale of mobile games in Southeast Asia

In 2021, the revenue of mobile game market in Southeast Asia was US $2.79 billion, with a year-on-year increase of 15.4%, of which the growth rates of Google play and app store platforms were 11.6% and 22.4% respectively. In terms of market share, the revenue of Google play and app store accounted for 63.1% and 36.9% respectively. It can be seen that the revenue source in Southeast Asia is still mainly from Android users.

In terms of download volume, the total download volume of mobile games in Southeast Asia market in 2021 was 8.41 billion, an increase of 6.3% over 2020. Among them, the number of downloads from Google play reached 7.8 billion, a year-on-year increase of 7.5%, while the number of IOS downloads decreased by 7.9% compared with 2020.

Indonesia has become the highest download market in Southeast Asia with 3.1 billion downloads. Vietnam and the Philippines ranked second and third with 1.7 billion and 1.4 billion downloads respectively. Indonesia is also the country with the fastest annual download growth in Southeast Asia.

Popular mobile games in Southeast Asian market

In 2021, Garena free fire, a shooting game owned by Singapore game publisher Garena, ranked first in the list of downloads in Southeast Asia. With the updated version of Garena free fire Max in September, the game has gained a large number of new users in Indonesia and Thailand, and jumped to the top of the download list with a cumulative download of 53 million. Mobile Legends: Bang Bang, a MoBa mobile game, and roblox, a simulated sandbox mobile game, ranked second and third with annual downloads of 47 million and 33 million respectively.

In terms of revenue, Garena free fire ranks first with an annual revenue of nearly $240 million. The other two mobile games with an income of more than 100 million are mobile Legends: Bang Bang and MIHA tour original God.

Shooting and MoBa games occupy half of the top 10 seats in the best-selling list in Southeast Asia, which shows that these two kinds of games are very popular among Southeast Asian players.

In terms of revenue growth, in 2021, the revenue of 13 mobile games increased by more than $10 million in the Southeast Asian market. Among them, the iteration of version 2.1 and the update of character pool completed by original God at the end of August helped significantly improve its revenue and become the fastest growing game in Southeast Asia. The runner up of revenue growth was won by MMORPG’s new tour “Legend of RO Wonderland: the birth of a new generation”.

With the increase of downloads, the top 10 lists are dominated by leisure games, including up to 8 super leisure games. It can be seen that super leisure games are still full of opportunities and competition in Southeast Asia.

China Mobile Travel in Southeast Asia

In 2021, a total of 48 Chinese mobile games were shortlisted in the top 100 of the best-selling list in Southeast Asia, attracting a total of about US $980 million, accounting for 54.0% of the total revenue of the top 100.

“Mobile Legends: Bang Bang” and “original God” performed prominently, with an annual revenue of more than US $100 million in Southeast Asia.

Unlike shooting and MoBa categories, which are always occupied by top manufacturers, the 4x strategic market in Southeast Asia still shows many opportunities to latecomers. In 2021, a total of 7 4x strategy games broke into the top 20 of the sea revenue list, including pocket Raiders and the annals of the Three Kingdoms · strategy edition, which were the representatives who were successfully listed in less than two years.

In 2021, a total of 22 Chinese mobile games entered the top 100 of the download list in Southeast Asia, of which 18 successfully exceeded 10 million in annual downloads. Mobile Legends: Bang Bang, a MoBa mobile game that has been operating in Southeast Asia for more than five years and is still hot, once again topped the list of Southeast Asia going to sea with an excellent download volume of 47 million. The board game Higgs domino island has successfully risen to the second place in the download list with its rapid growth in the Indonesian market, becoming a dark horse in Southeast Asia.

Among the top 20 downloaded from China to Southeast Asia, three new tours were successfully shortlisted, namely, heartwarming network sausage party, forever 9 games Island King pro and Chaoxi Lightyear ro fairyland legend: the birth of a new generation.

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