Insight into the digital trend of China’s luxury market in 2021 From TMI Tencent marketing insight & BCG

The following is the Insight into the digital trend of China’s luxury market in 2021 From TMI Tencent marketing insight & BCG recommended by recordtrend.com. And this article belongs to the classification: Boston Consulting, research report.

Compared with the world, the luxury market in mainland China (mainland China) (excluding Hong Kong, Macao and Taiwan, hereinafter referred to as “mainland China luxury market”) changes rapidly. Compared with the global luxury market, the population composition, purchase behavior and marketing methods of the luxury market in mainland China are different. In the past two years, it has also been highly concerned by the global headquarters of major luxury brands.

TMI Tencent marketing insight (hereinafter referred to as “TMI”) and Boston Consulting Group (hereinafter referred to as “BCG”) jointly released the report on grasping the changes and invariance of generation inheritance – insight into the digital trend of China’s luxury market (2021 Edition). The two sides jointly explored the development trend of China’s luxury market in the fourth year. See the detailed interpretation below for details.

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