Insight into the new generation of live broadcast in 2020 From Taobao live

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The following is the Insight into the new generation of live broadcast in 2020 From Taobao live recommended by recordtrend.com. And this article belongs to the classification: User Research, research report, Webcast.

Tang Shuo, the pioneer of domestic experience consulting, cooperated with Taobao live broadcast and Taobao list, a national shopping app, to launch “sesame opens the door: insight into the new generation of people living in live broadcasting”. By observing the users of e-commerce live broadcast after 90 / 00 closely, he uses qualitative and quantitative research methods to restore the consumption behavior of young users in the live broadcast, excavate the underlying motivation, and draw a conclusion that there is a trend The common insight and commercial enlightenment of potential. In this paper, experiential thinking from a third-party perspective, in-depth interpretation of the report hard core content. The full text of the report can be concerned about the official account of the public experience.

Once again, 11, two, coming.

As early as October 21, the pre-sale of tmall started. Consumers can buy in two waves. November 1-3 is the first wave, and November 11 is the second wave. This means that this year’s double 11 is three days more than in previous years, and “singles day 1111” has also become a “nunchaku”. So far, the first “stick” has been sold, how is your wallet?

11.1 at 00:00 a.m., the first hour and five minutes, Taobao has 100 brands with a turnover of over 100 million. Li Jiaqi and viah have warmed up their good things in the double 11 live broadcast room, which was on social media as early as 1 month ago. In just 10.20 and 21 days, the live rooms of lijiaki and viah sold more than 9billion yuan in total. Li Jiaqi as like as two peas in the 1:49 live broadcast room, is it exactly the same as zero point just after you submitted the order crazily?

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