Insight into the popular mobile game market in the first half of 2022 From Sensor Tower

The following is the Insight into the popular mobile game market in the first half of 2022 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile games.

From January to May of 2022, the global mobile game market revenue was $34.8 billion, showing a year-on-year decline for the first time since the outbreak. Over the same period, the growth rate of mobile game downloads in Europe and the United States slowed down, while Southeast Asia still maintained a good growth trend. RPG and strategic mobile games are still the popular categories of user spending, while super leisure mobile games have further expanded in the size of users and become the largest growth point of mobile game downloads today. This report will make an in-depth introduction and Analysis on the global mobile game market performance in the first half of 2022, as well as several popular categories.

The global mobile game market will reach a new high in 2021

In 2021, global mobile game players will spend about US $88.4 billion, reaching a new high. From the perspective of mobile devices, the expenditure of IOS users accounted for 59.1%, slightly higher than that of Android users. From January to May of 2022, the revenue from in app purchases in the global mobile game market was US $34.8 billion, showing a year-on-year decline for the first time since the outbreak.

In the first quarter of 2022, the top 5 global mobile game revenue markets are the United States, Japan, China (mainland market), South Korea and Taiwan, China. Among them, the market income of the United States and Japan decreased significantly, both exceeding 10%; The performance of China and South Korea is relatively stable; Taiwan, China’s quarterly revenue increased by 7% year-on-year.

In terms of downloads, with the weakening of the global impact of the COVID-19, the growth of mobile game downloads has slowed down gradually. In 2021, the download volume of the global mobile game market was 55.6 billion, a year-on-year decrease of 1.2%. Among them, Google play contributed 83.4% of the market share, which was further improved compared with 2020.

Although the growth rate of European and American markets slowed down, the Southeast Asia region still maintained a good growth momentum in the first half of 2022. Influenced by the international situation, the number of mobile game downloads in Russia dropped significantly in April and may.

Globally, India is still the current market with the largest number of mobile game downloads. In the first quarter of 2022, a total of 2.19 billion downloads were obtained, while the growth performance of Southeast Asia was the most brilliant. Among them, Indonesia, Vietnam and the Philippines had year-on-year growth rates of 5%, 21% and 10% respectively.

The income of medium and heavy mobile games accounts for up to 60%

Moderate and heavy games are still the highest category of mobile game users’ consumption (IAP) in the world. In the first quarter of 2022, the revenue from medium and heavy mobile games exceeded US $12.2 billion, accounting for 60% of the total revenue of the mobile mobile mobile game market. Among them, RPG and strategy categories contribute 80% of the revenue from in app purchase of medium and heavy mobile games. In terms of leisure games, puzzle solving and simulation still performed strongly, with quarterly revenues of more than US $1billion. In addition, chess and card mobile games have attracted us $1.9 billion in global gold, accounting for 9% of global revenue, and still have a very considerable market share.

In the first quarter of 2022, leisure mobile games received a total of 8.7 billion downloads, accounting for 79% of the world’s total downloads, of which super leisure games are still the category with the highest downloads, reaching 3.5 billion; The second is arcade and simulation. About 1.6 billion moderate and severe mobile games have been downloaded worldwide, and 490million shooting mobile games have been downloaded, making it the category with the highest number of moderate and severe mobile games, followed by action and strategy. It is worth mentioning that the proportion of leisure mobile game downloads in the first quarter of 2022 increased further compared with the same period of 2021, indicating that the proportion of leisure players is still expanding.

4X strategy, simulation, RPG placement and super leisure mobile games have achieved high growth in Asia

The United States remains the world’s largest market for 4x strategic mobile games, contributing $650million in the first quarter of 2022, accounting for 32% of the global revenue of this category. Japan and Hong Kong, China rely on the strong gold absorption performance of SLG mobile games with the theme of the Three Kingdoms, and their overall income is relatively stable. Hong Kong, China even achieved a year-on-year income growth of 6%.

In the first quarter of 2022, the revenue from the internal purchase of analog mobile game applications in the United States was US $540million. Although it decreased by 10% compared with the same period in 2021, it is still the world’s highest revenue market of this category, accounting for 45% of the global revenue of this category. Sandbox mobile games represented by roblox and industry tycoon / production mobile games represented by family island are the most popular simulation games in the U.S. market.

With the further penetration of sandbox and industry tycoon / production mobile games in Asia and South America, the revenue of many markets showed a step-by-step growth, of which South Korea and Brazil achieved a year-on-year growth of 51% and 31% respectively.

The top three markets for RPG mobile game revenue are Japan, Chinese Mainland and the United States. In the first quarter of 2022, the revenue from Japan reached US $98million, accounting for 31% of the global revenue from RPG mobile games. As a popular market for RPG mobile games, South Korea also performed well in placing RPG, with a year-on-year increase of 33%.

In the market of Hong Kong, Macao and Taiwan, the revenue of RPG mobile games has a significant upward trend. Among them, the quarterly revenue from Taiwan, China market reached US $21million, a year-on-year increase of 134%. In addition, among the top ten revenue markets, Turkey’s revenue surged from US $2million in the first quarter of 2021 to US $9million, becoming the region with the largest increase. Hero wars under nexters has contributed a lot.

As the largest super leisure mobile game market in the world, India received 470million downloads in the first quarter of 2022, and the second largest market, the United States, received 380million downloads. Compared with the first quarter of 2021, it can be seen that the super leisure mobile game markets in India and the United States are saturated, showing negative growth in varying degrees.

On the other hand, the super leisure mobile game market in Southeast Asia and Latin America is booming, generally showing a strong growth trend. Especially in Vietnam market, the year-on-year growth rate of quarterly downloads exceeded 40%. It can be seen that the prospect of super casual games in these markets is still very considerable.

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