Insight report on China’s fresh e-commerce industry in 2022 From Mob Research Institute

The following is the Insight report on China’s fresh e-commerce industry in 2022 From Mob Research Institute recommended by recordtrend.com. And this article belongs to the classification: O2O, research report.

Mob Research Institute released the report on insight into China’s fresh e-commerce industry in 2022 (hereinafter referred to as “the report”), which predicts the future development trend of the industry based on the current situation of China’s fresh e-commerce industry, combined with the user portraits of major e-commerce platforms and the analysis of the industry competition pattern.

In recent years, the market scale of China’s fresh e-commerce industry has expanded rapidly. The data show that from 2014 to 2021, the market scale jumped from less than 50billion yuan to 400 billion yuan. At present, although capital shows great favor for fresh e-commerce, the cost of fresh e-commerce industry is too high, and it is still in a state of loss, so it is necessary to seek new profit points.

In terms of users, most of the users of fresh e-commerce are front-line and new front-line people over the age of 25. Among them, users aged 35-44 are the absolute main force. In the process of use, they pay more attention to the purchase of food materials.

At present, after the fierce competition, the competition pattern in the fresh e-commerce industry has basically taken shape. Most of them are giants in the Internet or logistics industry, and small and medium-sized enterprises are gradually eliminated.

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