Insight report on new users of auto market in 2020-2025 From Yi Che
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The following is the Insight report on new users of auto market in 2020-2025 From Yi Che recommended by recordtrend.com. And this article belongs to the classification: Automobile industry, research report.
College graduates, women, second child and new citizens will become the new consumers in China’s passenger car market. By removing the overlap, it is predicted that the policy purchase potential of the “four vertical and ten horizontal” new user matrix from 2020 to 2025 will reach 20-25 million vehicle sales, help China’s market sales to stabilize 20 million vehicles, and help high-quality automobile enterprises to continue to stand out.
At present, most of the mainstream automobile enterprises do not have a complete and systematic user thinking. When doing strategic planning, product positioning, and new car marketing, many of them are cramming temporarily or indulge in a potential group, which is not only fragmentary or even misleading. In order to keep up with the evolution rhythm of users and adjust the product system and enterprise strategy in time, automobile enterprises urgently need a clear and comprehensive “new user matrix” thinking.
The “four horizontal and ten vertical” new user matrix refined by e-Car Research Institute based on the evolution of China’s auto market covers the new mainstream car buying groups, points out the evolution direction of the car market users, and provides some reference for automobile enterprises.
The potential of the “four horizontal and ten vertical” new user matrix has great flexibility: if it is well exploited, the annual sales volume of China’s passenger car market is expected to exceed 30 million; if it is not well exploited, the consumption ability of new users will be greatly weakened, and the annual sales volume of the car market may fall below 20 million. Whether the potential of “four horizontal and ten vertical” can be effectively realized depends on the living environment: for example, the employment opportunities of college graduates are better guaranteed, the living environment of Internet migrant workers is better improved, the second child family can enjoy more social care, and the floating population can better integrate into the local urban welfare system
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