Insight report on the new trend of store to store consumption in China in 2021 From Ali Research Institute

The following is the Insight report on the new trend of store to store consumption in China in 2021 From Ali Research Institute recommended by recordtrend.com. And this article belongs to the classification: Consumer research, User Research, research report, Ali Research Institute.

Alibaba local life released the insight report on the new trend of store consumption in China in 2021, which announced the “10 potential cities” and “10 potential categories” of store consumption. In the coming year, if you choose to operate a potential category in the following cities, you are likely to make more money than your peers.

According to the report, Shanghai, Beijing and Chongqing will take the lead in the consumption potential of stores in China in 2021, with Tianjin, Hangzhou, Hefei, Ningbo, Yantai, Nanchang and Suzhou in the top ten. The city potential index of store consumption reflects that the shops in these cities are less crowded, have great development potential and obvious profit-making benefits.

The report publishes the potential index of the top 10 consumer categories according to the ratio of the total amount of consumer transactions to the number of payments. The embroidery industry, which has been developed in China for more than 30 years, is still hot, and its consumption potential is ahead of other categories. Medicine, physical examination, bars, fitness, department stores, slimming and slimming are in the second camp, and parent-child amusement, glasses and foot massage are in the third camp.

Affected by the epidemic in the past two years, the consumption potential of in store entertainment has declined. The emerging in store entertainment projects represented by “script killing” and “secret room” began to shrink after a round of expansion. Many stores have been in zero business for a long time. As an important way of script sales, the script exhibition has also been cancelled and postponed, which brings challenges to script distribution and store operation.

The report points out that the restaurant presents the characteristics of “innovation, change and diversified experience”. Generation Z people born around the millennium have gradually become the main force in the consumer market. In terms of dining, generation Z is also willing to try new products and is keen on emerging online Red brands. In recent years, the “national tide wind” blowing in the fashion and entertainment circles has swept into the catering industry. The online Red catering stores with national tide style have become the gathering place of generation Z. in addition to catering, they meet their aesthetic and appearance needs, as well as richer and diversified consumption scenes.

In terms of dietary preferences, middle-class people pay great attention to green and health when dining in restaurants. Vegetables and fruits are the first choice. High protein and low-fat foods such as fish, shrimp, shells and beans are also favored by them. Generation Z prefers to go to hot pot and barbecue shops, and some generation Z will consume for love beans and support star catering brands.

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.