Instagram video report 2021 From Live
The following is the Instagram video report 2021 From Live recommended by recordtrend.com. And this article belongs to the classification: research report, Network video.
Instagram is the second most popular enterprise social media platform, and 7 / 10 respondents said that the platform is crucial to the development of enterprises. Although three quarters of marketers plan to increase the use of instagram video, conviva’s latest report shows that the use of new features is surpassing independent video posts.
From the basic situation of the platform, in sports, media, entertainment and brand accounts, independent photos are still the most popular post type on instagram, accounting for more than half (52%) of all posts on the platform in the first half of 2021. Although this proportion is lower than 56% in the same period in 2019, photos still dominate instagram.
On the other hand, video has lost its status as the second popular post type. Although independent video Posts accounted for nearly 29% in the first half of 2019, independent video Posts accounted for only 18% of all posts in the first half of 2021.
Vertical industry
From the longitudinal data of report analysis, carousel’s participation is better than other types of posts. For example, the participation rate of photos and videos in media accounts is 1.7%, while the participation rate of carousel is 1.8%. Similarly, compared with photos (2.9%) and videos (2.1%), carousel’s participation rate for entertainment accounts is 3%.
Although brand customers have the lowest carousel participation rate of 1.2%, sports carousel performs exceptionally well (5.4%).
Despite the decline in popularity and participation, video seems to improve carousel’s performance. The contact volume of carousel with video increased by 17%, the number of displays increased by 16%, and the participation increased by 12%.
In addition, carousel Posts get the largest share of views on the first day of publication, receiving 85% of views on the first day. Although igtv videos (63%) and single videos (72%) also received most of the total views within the first day after release, their retention period seems to be longer, and 29% of igtv videos and 19% of single videos are still viewed within 3 days or more after release.
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