Interconnection, interaction and growth in the Asia Pacific Region From Generation Z Asia Pacific Report

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The following is the Interconnection, interaction and growth in the Asia Pacific Region From Generation Z Asia Pacific Report recommended by recordtrend.com. And this article belongs to the classification: User Research, research report.

Through a large number of original consumption data, expert interviews and case studies in the Asia Pacific region, we can get insight into the consumption behavior and motivation of the younger generation, and predict the new brand trends and opportunities under generation Z.

This report is based on Wunderman Thompson consumer data provided by SONAR, an internal data Department, analyzes and analyzes the behavior of 4500 young people aged 13 to 23 years in nine regions of China, Hongkong, China, China, Taiwan, Indonesia, Japan, Philippines, Singapore, Vietnam and Thailand, and understands the consumption motivation, concerns and heroic worshipping of this generation of young people. It also interprets potential brand opportunities from the perspectives of retail, finance, technology and media.

Generation Z is not only the future consumer, but also the current consumer. That’s why Watson’s drugstore has an AR makeup app, and why heytea, a modern Chinese tea chain, relies on “micro” social influencers. It also explains why skateboarding will be a sport at the 2020 Tokyo Olympics and break dancing will make its debut at the 2024 Paris Olympics – both sports provide the perfect “impact” moment for social media.

In this report, we define generation Z as the generation born between the mid-1990s and the early 21st century. They are both today’s teenagers and young people who are beginning to enter the workplace. In the west, generation Z is described as generation millennials or generation Y with no goals; the Asia Pacific region is so vast that 60% of the world’s population is concentrated here, so the overall situation is more delicate.

Generation Z is affected by the national economy – both in-depth development of China’s massive market experiment, Vietnam’s opening up to the world, and the long-term stagnation of Japan’s economy. In addition, they are influenced by culture and religion – Malaysia and Indonesia, for example, as many other parts of the world become more secular. Of course, we also see some commonalities. Despite all the changes that have taken place as they grow up, generation Z still believes that the future will be basically positive; in many cases, they are using (in fact shaping) the technical tools that can be used now.

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