Internet media report for the first quarter of 2021 From GP Bullhound
The following is the Internet media report for the first quarter of 2021 From GP Bullhound recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
GP bullhound released the “online media report for the first quarter of 2021”
Streaming media video advertising hit
Streaming media based on advertising is the first choice for many viewers. The data shows that viewers prefer to choose ads to receive cheaper or free content. The growth rate of subscription mode based on advertisement or mixed advertisement is faster than that of subscription only mode.
Accelerate liquidity
Many digital media publishers face the problems of low growth prospects and insufficient profitability, which inhibit the choice of investors.
Next generation social media
The subversion of traditional social media provides opportunities for interaction and management platform. Xinguan has always been an important driving factor for the growth of digital media consumption.
Advertising in 2021
Advertising is rapidly becoming the norm of streaming media services
A recent Deloitte survey found that only 35% of consumers would choose to pay higher fees to delete advertisements in daily streaming services.
Amazon’s video service IMDB TV, a free ad supported video service, has nearly tripled its users in the past year.
Young viewers are usually more comfortable using low-cost advertising support model
Dave Morgan of stillmedia, an advertising technology company, believes that it may be easier for some companies to raise revenue from ad supported services because of subscription fees.
For example, discovery + launched in January 2021 added 7 million paying subscribers in February, and its revenue has surpassed that of the traditional discovery TV channel.
Although ad supported services such as TUBI (acquired by Fox for $440 million a year ago), Pluto TV (recently acquired by Viacom CBS) and Hulu (Disney holdings, with 35.4 million users in 2020) do not invest in original content as Netflix does, they can still offer attractive limited content.
It is estimated that in addition to the outflow of youtube, advertising spending on media services will more than quadruple from $4 billion in 2020 to $17.5 billion in 2025.
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