KOL marketing report of China’s new energy vehicle brand in 2022 From Weibiaoyi &caac
The following is the KOL marketing report of China’s new energy vehicle brand in 2022 From Weibiaoyi &caac recommended by recordtrend.com. And this article belongs to the classification: New energy automobile industry, research report, network marketing.
From the perspective of competition pattern, independent brands (accounting for 78% in the domestic electric vehicle market), of which traditional independent brands account for more than 60%, and the main car companies FAW, SAIC, GAC, BYD, Dongfeng, etc. independent new force brands account for nearly 15%, and the main car companies ideal, Xiaopeng, Weilai, etc.
In the field of plug-in hybrid power, cars and SUVs share the same share, and the market share of small car models continues to rise. One of the more eye-catching brands is BYD, and DM-I technology promotes “oil and electricity parity”. In the field of SUV, the ideal one has outstanding performance, and the increased program breaks the endurance anxiety.
In the field of pure electric, compact pure electric cars are more popular, accounting for up to 36% of the market share, among which the entry-level electric car led by Hongguang miniev has gradually become the second car of the family. At the same time, the market share of medium-sized and large high-end car segments reached 31%. Showing polarization.
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