Magnetic engine report 2019 From Kwai Fu

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The following is the Magnetic engine report 2019 From Kwai Fu recommended by recordtrend.com. And this article belongs to the classification: research report, Webcast.

I199it], reply to the key words [2019 annual report of magnetic engine]

The 2019 annual report of the magnetic engine (hereinafter referred to as the “report”) was released by the Kwai Kwai, and the development and latest achievements of the fast business ecosystem were reviewed. The report says that the Kwai TSE marketing platform is officially upgraded to a magnetic engine, which helps customers achieve full contact and connection with customers through satisfying the product’s business demands.

In 2019, the Kwai Kwai commercial magnetic engine overfulfilled its performance target, with a number of customers exceeding 1000 head customers, helping 200 thousand fast creators gain advertising revenue, increasing the scale of commercial traffic by 600%, and breaking through 1 million of active businesses, completing the breakthrough in the integrated brand, automotive and e-commerce industries. In 2020, magnetic engine hopes to help business partners generate more than 10 billion revenue.

Magnetic engine is emerging, efficient user connection promotes commercialization and speed up in an all-round way

The core value of magnetic engine lies in building commercial connector and realizing effective connection between commercial customers and users through powerful social magnetic force. It also promotes Kwai Tung business to increase its overall speed and speed up its growth. As Yan Qiang, senior vice president of Kwai Fu, emphasized: “the magnetic engine provides products covering public and private domains, multi-dimensional and multi-functional, helping customers achieve comprehensive contact, connection and transformation with customers, and achieve customer business value.”

In 2019, the magnetic engine achieves effective commercial connectivity through three levels. First, based on Kwai Kwai’s powerful public domain traffic, the magnetic engine helps customers achieve user contact and effective connection through brand advertising, alliance advertising and other rich product forms, bringing rapid growth of business momentum.

Secondly, around the platform creator’s private domain traffic, the magnetic engine establishes a close connection between the creator and the user with super fast order receiving, fast live broadcasting, and fast task products. More than 200000 creators received advertising revenue, and more than 30000 creators were served by a single product. The revenue was divided into more than 1 billion yuan, and the daily exposure of works exceeded 400 million times.

Third, the magnetic engine helps customers to settle private domain traffic and establish long-term connection by means of business name and promotion of works. In 2019, the number of active businesses of magnetic engine will exceed one million. According to Kaidu research data, the average revenue of a single short video for merchants has increased to 11000 yuan, almost 10 times that of last year. Around the three ways, the magnetic engine makes business partners, creators, users and platforms more closely connected, and builds a strong business magnetic field.

Magnetic engine enabling partner, four stage rocket helps customers connect with commercial blue ocean

Empowerment partners, so that every business partner and Kwai’s Ecological Symbiosis and win-win is the mission of the magnetic engine. The commercial kinetic energy and multi-dimensional value provided by the magnetic engine for business partners are just like the different forces driving the rocket to launch. It builds a unique four stage rocket model to help partners grow at a high speed and explore a broader business blue ocean. First of all, based on the effective user connection, the magnetic engine strengthens the technical ability of AI + Da, and takes people, content, flow and creativity as the four driving forces to provide business partners with the value of “double Liu” from flow efficiency to reserve precipitation, thus building a solid foundation for the four stage rocket model.

Secondly, around the rise marketing system, magnetic engine injects powerful driving force into the development of partners. The so-called “rise” marketing system refers to the effective solution provided by magnetic engine in the complete marketing link from reach, inspire, seize and echo. First of all, the magnetic engine fully reaches the consumers with intelligent distribution and precise matching through a complete product solution. In 2019, Kwai Kong’s commercial traffic volume increased by 600%, and the number of new advertising resources exceeded 15, and the average exposure of KOL material was 400 million. After reaching, the magnetic engine creates an immersive marketing experience to stimulate users’ deep participation. McDonald’s only gave me a Ye challenge, and nearly 3 million users participated in the sharing and transmission, creating more than 470000 UGC works.

At the transformation level, the magnetic engine helps customers operate social assets for a long time and improve the transformation effect. According to Kayu survey data, the profit brought by Kwai Fu for merchants is 39% of the total profit of merchants. At the same time, the magnetic engine covers 2000 small and medium-sized enterprise partners, becoming the source power pool of a large number of small and medium-sized businesses. In terms of precipitation, the magnetic engine helps customers realize the accumulation of traffic and social assets. At present, merchant accounts have helped more than 1 million merchants to establish positions, covering more than 20 industries, and the active rate is over 83%.

In addition, based on social genes, magnetic engine realizes multi-dimensional marketing innovation and helps customers expand more possibilities. The unique “human Cube” mode, through the “propaganda people”, “fission people”, “channel people” to cut into the marketing scene, give play to the real touch of the combination of “flow + KOL + Koc”. At the same time, the magnetic engine integrates the front, middle and back-end capabilities and products to create efficient flow value and long-term retention value for customers. Tmall’s eleven old fellow iron festival night activities attracted more than 100 million people watching through the linkage of public and private traffic. The number of official fans of tmall has exceeded 2 million, achieving a nearly 10 fold increase.

Magnetic engine accelerates growth and helps business partners earn 10 billion revenue in 2020

In 2019, the “magnetic engine” will emerge, and the collision between technology and Commerce will release great vitality. It shows the magnetism of Kwai Tong and the magnetic field of resonance in a pluralistic, innovative and open manner. It promotes fast business with all users’ connections. In 2020, the “magnetic engine” is ready to be launched. Favorable factors such as 5g and new line market will trigger a new round of short video growth. The unique social business model and connector value will inject sustainable development power into the development of magnetic engine.

For the development in 2020, Yan Qiang has released a new expectation: “the magnetic engine will continue to cultivate the public domain traffic, achieve the ultimate realization efficiency and customer service, and reach the leading level in the industry; in the private domain traffic level, the magnetic engine will deeply tap the customer value, continue to deepen the private domain flow, make it more long-term and rich, and create more value for customers.” To help partners in the ecosystem get billions of revenue, and let all business partners win in the Kwai Fu ecosystem is the new goal and journey of the magnetic engine in 2020.

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