Marketing in sports From Proper use of media reports
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The following is the Marketing in sports From Proper use of media reports recommended by recordtrend.com. And this article belongs to the classification: Kantar, research report, network marketing.
Transformation strategy
Most marketers believe that their organization is creating integrated marketing plans, and research is helping them collaborate between different departments to discover synergies and create opportunities.
The first step in the proper use of media is to align the entire organization to ensure seamless delivery across the marketing organization and to identify opportunities for collaboration and collaboration. For most marketers, this integration has already happened. But 25% of advertisers say their companies are still trying to integrate their marketing efforts.
Understanding the cross channel brand performance is helpful for the communication between the marketing personnel and customers, so that the marketing personnel can realize how to improve (or reduce) the brand awareness and perception, thus affecting the brand growth. Although compared with last year’s study, 76% of marketing personnel are still struggling for cross channel marketing.
Understanding people and context
In 2020, marketers will focus more on digital channels and reduce the use of print media. Advertising companies are leading newer channels like Internet TV and podcasting.
80% of marketers currently use ad program buying in their ads, which is expected to grow to 90% next year. Although nearly 1 / 3 of the audience is more confident in their own advertising, they are more confident in their own advertising ability.
Create balance
90% of marketers think measuring and proving ROI is an important challenge.
A large proportion of marketers (68%) are beginning to realize the importance of balancing short-term (i.e., participation and sales results) and long-term (i.e., brand growth and preference) performance.
In 2018, 47% of advertisers measured short-term and long-term performance, and that proportion has now grown to 60%.
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