Marketing logic of planting grass and carrying goods From Micro broadcasting
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The following is the Marketing logic of planting grass and carrying goods From Micro broadcasting recommended by recordtrend.com. And this article belongs to the classification: research report, Webcast.
Live broadcast of short video platform is an important way to realize the platform traffic
In 2019, the total income of Kwai Fu was about 50 billion yuan, of which the direct income was close to 30 billion yuan, and the other business income of games, electricity providers and other businesses was several billion yuan.
Compared with 2019, the growth of GMV 2020 of tiktok 2020 can be turned five to six times, the highest can be 10 to 12 times.
From short video to live broadcast, it is the only way for KOL to realize its realization
Live broadcast has become the short video platform and KOL traffic realization channel, then, the brand must also seize the short video + live broadcast routine.
The necessity of short video grass planting for brands before live delivery
Short video grass planting is a key link in consumers’ product cognition
Short video grass planting can effectively stimulate user demand and conversion efficiency
1. Short video planting grass perfectly hits the essence of human nature
Conformity Psychology: “a lot of bloggers are using it. I’ll try it too.”
Authoritative Psychology: “this KOL is a professional doctor of a famous university, and his recommendation must be right.”
Realistic Psychology: “blogger used really white, the key is also very cheap, buy to try.”
2. Native content can stimulate user needs more
Grass planting advantages of short video “visualization” and “Scene”: from traditional e-commerce “planned purchase” to KOL grass planting “discovery purchase”.
3. Speed up “transformation” decision making
Middle waist: Based on the same “consumer” role, there is a certain resonance
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