Media usage report during covid-19 From ComScore
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The following is the Media usage report during covid-19 From ComScore recommended by recordtrend.com. And this article belongs to the classification: research report, Internet Entertainment, Network video.
ComScore released a new report “media usage during covid-19”. With the development of the global new coronavirus crisis, consumers are making significant changes in the way they interact with content and advertising across platforms.
TV observation
When looking at television viewing time in 2020 and 2019, the impact of the “stay at home” requirement is obvious.
Compared with 2019, local TV ratings have increased in general, especially in the daytime and in the morning.
From March 16 to 22, 2020, compared with the same week last year, the ratings of the four major broadcast networks increased by nearly 19%, and the ratings of cable news networks increased by 73%.
In March, there were more than 170 special national TV broadcasts of the new coronavirus on eight networks. American families watched more than 18 million hours of special content.
The ratings of the financial news network increased significantly.
Daytime ratings for the children’s network increased by nearly 31%.
Ott observation
During the coronavirus pandemic, ratings for Internet connected TV and streaming media boxes / bars also increased. The increase is more pronounced in the last four days compared to the same period in 2019.
The “big four” streaming services still dominate access to connected TV and streaming boxes / bars.
Network observation
Game console (+ 48%), smart speaker (+ 44%), streaming media box / stick (+ 38%) and Internet TV (+ 37%) all showed significant year-on-year growth.
From March 16 to 22, 2020, the number of weekly visitors to news websites will reach 630 million, 68% higher than that of February 17-23 and 18% higher than that of the previous week.
From March 16 to 22, 2020, the number of weekly visitors of retail websites will reach 817 million, which is 11% higher than that of February 17-23 and 3% higher than that of the previous week.
From March 16 to 22, 2020, the number of weekly visitors to the government’s authoritative websites will reach 58.5 million, which is 299% higher than that of February 17-23 and 28% higher than that of the previous week.
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