Mobile advertising index report for the first quarter of 2020 From PubMatic
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The following is the Mobile advertising index report for the first quarter of 2020 From PubMatic recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
According to pubmatic, mobile advertising is much less affected by the coronavirus pandemic than PC advertising in the first three months of 2020.
Due to the popularity, in app content consumption has also increased, and the amount of in app advertising has soared, surpassing the holiday in 2019.
The shift from PC to mobile devices is accelerating
Mobile advertising was less affected by the coronavirus, with advertising spending down 15% and PC advertising spending down 25%. As a result, market share is moving faster from PC to mobile than before the pandemic. By the end of the first quarter, mobile’s share of global advertising spending rose from 48% in early March to 51%.
In app private advertising market (PMP) spending expanded in all regions
Advertisers shift their budgets to in app PMP rather than the open market. During the pandemic, intra app PMP transactions rose 65% in mobile applications, 20% in desktop PMP transactions, and 15% in open market transactions.
In the first five weeks after the blockade, in application PMP spending almost doubled in each market: 99% in the Americas, 96% in Europe, the Middle East and Africa region, and 167% in the Asia Pacific region.
Mobile video advertising shrinks more than display advertising
Advertisers slashed spending, and mobile video was the first to be cut. Mobile video advertising fell 27% in the first quarter, while display advertising fell 12%. However, pubmatic points out that before the crisis, mobile video spending grew so fast that mobile video advertising spending fell less than display advertising throughout the quarter.
The report added that video’s share of global mobile advertising spending remained unchanged at 49% in the first quarter of 2020 compared with the previous quarter, and the share varied by Region: 44% in the Americas, 67% in Europe, the Middle East and Africa, and 67% in the Asia Pacific region.
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