Mobile application market report in the third quarter of 2020 From App Annie
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The following is the Mobile application market report in the third quarter of 2020 From App Annie recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile applications.
App Annie released the mobile game market report for the third quarter of 2020 today. Novel coronavirus pneumonia and social exclusion measures have pushed users’ spending to a new high, according to the report. In the third quarter, the monthly usage of mobile applications increased by 25% year-on-year, and in July, August and September 2020, the monthly usage time was more than 180 billion hours.
As communities gradually recover from the first wave of the epidemic and begin to prepare for the second wave of the outbreak, the use of mobile applications around the world remains high, as consumers are developing new application habits and giving priority to keeping in touch while maintaining social distance, carrying out distance learning activities, working from home and online shopping with mobile devices in a relaxed and comfortable home These behaviors consolidate the position of mobile devices in our lives. In a time of such great changes in society as a whole, mobile data has become more important than ever before. These changes are reshaping the world, and people need to understand how to adapt to new user behaviors and preferences.
Globally, in the third quarter of 2020, the length of application usage has increased in an all-round way – this is due to the fact that in the early days of the epidemic blockade, people followed the newly developed application usage habits and promoted the shift of usage duration and user share to the mobile field. In the third quarter of 2020, the length of application usage in Indonesia increased by 40% compared with that in the third quarter of 2019, while that in India, Brazil and Russia increased by 30% year-on-year. Looking at the third quarter of 2020, we can see that the trend we reported in the second quarter of 2020 continues – the market is turning to mobile solutions to keep in touch and kill time in an environment of home office and social isolation.
Some regions have begun to relax the restrictions on epidemic prevention and control, while others are preparing for the second wave of outbreak. Application developers need to continue to monitor mobile data and trends, so as to help enterprises stand out in this fast-growing and important industry.
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