Top 100 brands of 5A scenic spots in October 2020 From Maidian Research Institute

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The following is the Top 100 brands of 5A scenic spots in October 2020 From Maidian Research Institute recommended by recordtrend.com. And this article belongs to the classification: Travel booking.

This month, the mid autumn National Day is superimposed, and the “super long golden week” helps the tourism consumption market recover. Under the incentive of large-scale “10 billion subsidy” and government cultural and tourism consumption vouchers, the domestic tourism market is recovering in an all-round way.

The following is the “list of top 100 5A scenic spots brands in October 2020” released by Maidian Research Institute. This month, the tourism market in central and South China has been warming up significantly, and the influence of the head scenic spots in Henan Province has been significantly improved; nearly 50% of the scenic spots have been ranked higher, with seaside, landscape and religious scenic spots deeply loved by tourists; the MBI index has risen by more than 70%, and the attraction of the 5A grade scenic spots in Tibet and Shanghai has been enhanced. Changbai Mountain scenic spot, Altay Kanas Scenic Spot, Dengfeng Songshan Shaolin scenic spot and Jiaozuo Yuntai Mountain Shennong mountain qingtianhe scenic spot perform best in each subdivision dimension.

The monthly list of top 100 brands of 5A scenic spots is developed by Maidian Research Institute. It aims to interpret the influence of scenic spots in the field of Internet and mobile Internet through data, formulate strategic plans for scenic spots and enhance brand development empowerment.

1、 Top 100 list

2、 Analysis of this month’s list

The tourism market in central and South China is heating up obviously, and the influence of Toutou scenic spot in Henan Province has been improved significantly

The tourism market in Central China, South China and East China continued to be hot this month, with the central China heating up significantly, the number of top 100 scenic spots in the region increased by 21.62%, and the market attention of the head scenic spots in Southwest China was stable. From the perspective of different provinces, the scenic spots in Henan Province performed well this month, with 100% of the top 100 scenic spots on the list, and the attraction of 5A scenic spots in the region increased significantly.

Affected by the mid autumn National Day “super long golden week”, domestic consumers have a strong demand for travel. In terms of specific destination selection, central China, which is rich in natural and cultural tourism resources, and South China, with beautiful scenery and perfect leisure and entertainment facilities, are more favored by tourists. Within the regional scope, Lingshui boundary island tourist area, Guangzhou Changlong tourist resort, Enshi Grand Canyon and Wuhan Huanghelou park are outstanding, and tourists have a high degree of preference.

According to the data, four 5A scenic spots in Henan Province were listed this month, and the brand influence of Toutou scenic spot was significant. It is reported that on October 1, the Shaolin Temple of Songshan held a flag raising ceremony to celebrate the birthday of the people’s Republic of China; the “one yuan lunch” of Laojun Mountain in Luanchuan, Luoyang, was praised by tourists during the National Day golden week; the Longmen Grottoes launched a cultural and tourism activity of “new life in the ancient capital, surging new Longmen”, and “tourism plus” featured night economy has become a new favorite of festivals; and “tourism plus” featured night economy has promoted Yuntai, Jiaozuo Shanshuangjie strength circle powder. Maidian Research Institute believes that with the blessing of important festivals, the operation activities with regional and cultural characteristics can endow the scenic spot with profound connotation and release more powerful new consumption momentum; based on local advantages, deepen the integration of culture and tourism, and “night economy” continues to heat up.

Nearly 50% of the scenic spots rank up, and the seaside, landscape and religious scenic spots are deeply loved by tourists

In this month’s top 100 list, nearly 50% of the scenic spots ranked higher, while 43 scenic spots declined, and the number of scenic spots remained unchanged. Among the rising scenic spots, the growth rate of central and southwest China was the most significant, with an increase of 200% and 60% respectively. From the perspective of the top 100 scenic spots, natural landscape scenic spots and cultural landscape scenic spots occupy the absolute dominant position in October. Among the subdivision types, seaside, landscape and religious scenic spots perform strongly.

During the National Day holiday, Sanya’s scenic spots are popular. The waterfront scenic area represents Wuzhizhou Island, which has unlimited creativity. The land and water singing and dancing performances and interesting interactive projects such as spinning top and crazy seafood bring rich tropical island flavor to tourists. This month, the first Intangible Cultural Heritage Cultural Tourism Festival of Enshi Grand Canyon in Hubei is opened, with cliffs as scenery and waterfalls as hanging objects In the fine performing arts, the intangible cultural heritage and the beautiful scenery of the Grand Canyon have a magical collision. At the same time, with the increasing diversity of tourist demand, Wuxi Lingshan Buddha, Dali Chongsheng Temple three pagoda cultural tourism area and other religious scenic spots have also become an important choice for tourists to travel on holidays. Maidian Research Institute believes that the integration of high-quality cultural tourism projects into the scenic area will not only enrich the cultural connotation of the scenic spot, but also improve its overall taste and attractiveness; activating the memory of intangible cultural heritage and facing tourists directly through art carriers will help to realize the dual pulling of social and economic benefits of intangible cultural heritage projects, innovate the way of tourists’ experience, and further accelerate the transformation and upgrading of tourism formats in scenic spots.

MBI index over 70% up, attraction of 5A scenic spots in Tibet and Shanghai enhanced

According to the monitoring of Maidian Research Institute, the MBI index of 5A grade scenic spots increased by 70% this month. Compared with other provinces, the growth rate of Tibet and Shanghai is more obvious. Within the regional scope, Potala Palace scenic area and Shanghai wildlife park are the most prominent. During the double festival period, Tibet’s tourism market is booming. Touring the Potala Palace, visiting the bakuo street and watching the live show Princess Wencheng have become the standard accessories for tourists in Lhasa. It is reported that the Potala Palace has a daily limit of 5000 people, and it is still difficult to get one ticket. During the national day, the sun square, China’s first animal themed leisure square, was officially opened by Shanghai wildlife park. The park adopts the “immersive and open” mode The “open” viewing mode attracts a large number of parents and children family customers to come to clock in experience. Maidian Research Institute believes that the overall planning of regional tourism resources and the creation of “group type” scenic spots can effectively enhance the regional influence and realize the new momentum of income generation; under the background of consumption upgrading, the “post-80s” and “post-90s” groups have strong demand for parent-child tourism products, and the quality scenic spots that highlight differences and pay attention to experience become an important choice for them to travel with their children.

3、 Focus on scenic spot cases

Based on the data of the list, this part will select 5A level scenic spots from four dimensions: potential customers, actual customers, media attention and brand operation, and select scenic spots with better ranking, greater change in ranking or greater index increase in each subdivision dimension as the monthly case for interpretation. Maidian Research Institute believes that through the case analysis and comparison of the selected scenic spots, users can be informed of the frontier market trends of 5A scenic spots in time, know the attributes of high-quality scenic spots in various dimensions, and provide support for improving brand influence and formulating relevant implementation plans.

Changbai Mountain Scenic Spot

In terms of the search index reflecting the concerns of potential users, the Changbai Mountain scenic spot performed more outstanding this month. According to the data monitoring of Maidian Research Institute, the search index of the scenic spot increased to 4.47 in October, with a month on month increase of 351.52%. This shows that the potential customers of Changbai Mountain scenic spot are increasing in the tourism market.

Changbai Mountain scenic area is located in Antu, Jilin Province. It is a famous tourist attraction with “holy mountain, holy water, wonderful forest and fairy fruit”. According to Sogou index, the overall search index of Changbai Mountain this month was 161, with an overall year-on-year increase of 141.5%. In terms of user portraits, Guangdong is its main potential source, Jiangsu, Jilin and Zhejiang are its important source areas; from the perspective of population attribute, the overall potential customer group is mainly distributed in 20-39 years old, accounting for more than 70%; in terms of gender distribution, the proportion of female is 53.06%, which is higher than that of male. This month, the Changbai Mountains ushered in heavy snow, and the scenic spots attracted tourists from South China, Southeast and other places to visit. This shows that the regional seasonal landscape attraction is greatly increased due to the climate difference brought by the spatial location.

Outstanding case of actual customers — Kanas Scenic Spot in Altay

In terms of the public opinion index reflecting the attention of the actual customers, the outstanding performance this month is the Altay Kanas Scenic spot. According to the data monitoring of Maidian Research Institute, the public opinion index of the scenic spot increased to 162.34 in October, with a month on month increase of 0.43%, the largest increase.

Kanas Scenic Area is a natural scenic spot integrating various kinds of landscape resources, such as glacier, snow field, mountain, river, lake, forest and grassland. Kanas Lake is known as “the most beautiful lake in the world”. According to the monitoring of Maidian Research Institute, the public opinion index of Kanas Scenic area increased significantly this month. The data shows that the scenic spot has accumulated 17517 comments on mainstream OTA platforms such as Tongcheng and lvmama, with a weighted positive rate of 93%. From the OTA platform comments, tourists prefer to post user comments on meituan and Ctrip. The comments mainly focus on forest lakes, rare species and alpine meadows. This month, Kanas Scenic Area officially opened the winter tour mode, and the free admission policy attracted tourists from all over the world to enter the mysterious Kanas and feel the northern Xinjiang scenery of Qianli gallery. Relevant comments further enhanced the attention of the scenic spot.

Media focus on outstanding cases — Shaolin scenic spot of Songshan Mountain in Dengfeng

In terms of media index performance in October, Songshan Shaolin in Dengfeng performed the best, with the index increasing to 13.06. Compared with the previous month, the index increased by 2076,67% on a month on month basis, with the largest increase in the month on month index.

Songshan Shaolin scenic spot is located in Dengfeng, Henan Province. It is located in the Central Plains. Shaolin Temple, tallin, Zhongyue temple and Songshan Mountain are all important scenic spots. According to the monitoring of Maidian Research Institute, the market of Shaolin in Songshan is highly concerned this month, with 20 articles published by Tencent, Netease and other news media. It is reported that in order to celebrate the birthday of the people’s Republic of China, Shaolin Temple held a flag raising ceremony on national day; on October 17, the academic seminar on “Shaolin studies” opened in the ancestral hall of Zen Buddhism, and more than 120 outstanding authors were invited to visit Shaolin Temple, a Millennium ancient temple, to offer suggestions and suggestions for the development of Shaolin science. Relevant reports have attracted attention, and the media index of the scenic area has increased significantly.

Outstanding case of operation: Yuntai Mountain Shennong mountain qingtianhe scenic spot in Jiaozuo

According to the operation index, Yuntai Mountain Shennong mountain qingtianhe scenic spot is the most outstanding performance this month, with the index increasing to 30.24, increasing 409.09% month on month, and the overall ranking growth is the largest.

Yuntai Mountain Shennong mountain qingtianhe scenic spot is a popular science eco-tourism scenic spot, which is characterized by Taihang Mountain waterscape, with Canyon landform landscape and historical and cultural connotation, and integrates scientific value and aesthetic value. According to data from the Institute of statistics, micro-blog official account increased to 374233 in this scenic spot this month. Micro-blog has released a total of 20682 articles. Through keyword search, the number of related articles in the Sogou WeChat public number reached 9330, and the public exposure was higher. The specific content of communication includes festival planning, ten thousand mu of red leaves, ancient Chinese costumes and other highlight activities. This month is the grand opening of Yuntai mountain red leaf national tide culture festival. Viewing thousands of mu of red leaves, shopping in mountain goods market, and visiting Chinese clothes tour, Yuntai Mountain tide power is fully opened, setting off the most dazzling national tide style, and the operation effect is more prominent in similar scenic spots.

4、 New top 100 scenic spots

Compared with the previous month, 9 new scenic spots were listed in the top 100 list in October, including 4 in East China, 2 in Central China, and 1 in North, South China and southwest China. In this month’s new list, Luoyang Luanchuan Laojunshan jiguandong tourist area is the most outstanding. With its high media index and operation index, the scenic spot ranking has increased by 65 places compared with last month, and has successfully broken through into the top 100 list.

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