Q2 streaming media report in 2020 From Live

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The following is the Q2 streaming media report in 2020 From Liverecommended by recordtrend.com. And this article belongs to the classification: research report, Network video.

According to Conviva data novel coronavirus pneumonia affects all industries.

The amount of time spent on streaming media increased 63% year-on-year and 81% in April. With the relaxation of segregation rules in each country, growth was moderate in May and June, at 58% and 49%, respectively.

Global advertising fell 28% in the first quarter, and the US was slightly better in the second quarter, but advertising in the region was still down 22%.

Smart TV viewing time increased by 239%. The global share of smart TV viewing has more than doubled, from 7% in the second quarter of 2019 to 15% in the second quarter of 2020.

Online TV services, led by roku, Amazon fire TV, Apple TV and chromecast, dominated streaming media viewing with a 61% growth rate, maintaining nearly 50% of global viewing time share in the second quarter. Leading players roku and fire TV went hand in hand, growing 63% respectively, accounting for 49% and 29% of the ratings in this category.

Television now accounts for more than a quarter of YouTube viewing time. While mobile YouTube’s ratings remain strong (59%), the appeal of large screens has boosted its ratings on connected TVs and game consoles from 16% in the previous quarter to 27% in the second quarter, an increase of 69%.

Sports returned to Europe, with social activity related to sports up 64% in June compared with the low in April. On the contrary, social activities of professional sports in North America bottomed out in June, down more than 71% from January.

Instagram and Youtube grew 101% and 72% respectively year-on-year.

Compared with the second quarter of 2019, the global buffer speed increased by 28%, the image quality improved by 33%, and the video startup failure improved by 27%.

Europe ranked first in the world in terms of time growth in streaming media, up 174% in April alone and 134% in the second quarter as a whole. The quality was also improved, with 29% less waiting time, 38% higher picture quality and 39% fewer video start failures.

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