Q3 live broadcast report in 2021 From STREAM HATCHET
The following is the Q3 live broadcast report in 2021 From STREAM HATCHET recommended by recordtrend.com. And this article belongs to the classification: research report, Webcast.
Stream hatch released the “live broadcast report for the third quarter of 2021”. Twitch is in a leading position among streaming media live viewers on Western platforms. It has also become a “gathering place” for many of the most popular live bloggers, and is the preferred site for game consoles and PC E-sports activities.
In the third quarter, twitch’s viewing time increased by 41% to 18.5 million hours; This is more than twice the audience in 2019. Live streaming media and games are the key to popular culture and the growing meta universe, opening the door to exponential growth. Looking ahead, twitch has reached an agreement to exclusively broadcast the NFL Thursday night game from 2022 and throughout the 2032 season. This platform is also a live platform for large-scale concerts, talk shows or sports events.
YouTube live game has experienced explosive growth in 2020, and the platform has made a leap in live technology and partnership. In 2021, YouTube live gaming’s ratings remained impressive, but decreased by about 12% year-on-year. Does this mean that this trend will continue in the fourth quarter and beyond? Stream hatch believes that the platform is unlikely to decline further in the fourth quarter, but it is important to recognize that part of the success in 2020 comes from the growth of live streaming during isolation. Part of the reason for this decline may be that the audience has returned to a normal lifestyle and has more entertainment options outside the home.
Since the release of Facebook gaming, its live audience has increased significantly. With a year-on-year increase of 56%, it is a Western platform with the largest growth. This upward trend may be due to the growing mobile game community and the global popularity of Facebook. In the third quarter, Facebook gaming generated more than 75% ratings for Jedi survival and endless duel.
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