Q3 network service report in 2021 From GP Bullhound
The following is the Q3 network service report in 2021 From GP Bullhound recommended by recordtrend.com. And this article belongs to the classification: research report, network service, network marketing.
Investment in professional advertising technology companies surged
After the new crown pandemic, marketers’ confidence recovered and digital advertising spending surged
In the first half of 2021, digital advertising expenditure recorded the largest increase ever
▪ In September, IAB reported that UK digital advertising expenditure in the first half of 2021 was £ 10.5 billion, an increase of 49% over the first half of 2020 and 42% over the first half of 2019, which is the last comparable period excluding locking measures.
▪ Although video (OTT) and smart phones grew by 79% and 75% respectively in 2019, search is still the largest single digital advertising channel with revenue of £ 5.5 billion.
As investors want to take advantage of this momentum, there is a high demand for opportunities
Industry experts are particularly popular to help maximize the scope and effectiveness of activities
▪ The strong growth momentum of the industry stimulated the surge of advertising technology and marketing technology transactions. The transactions of the two industries slowed down during the new crown pandemic, but the transaction volume in the second quarter increased by 174% over the same period last year.
Digital audio has become the main advertising channel
Advertisers increasingly want to obtain screen less audio advertising media
Digital audio advertising is expected to reach $6 billion in 2021
▪ Audio advertising includes three main channels: music streaming, broadcasting and podcasting.
On demand situational podcasting is the fastest growing audio advertising
1.7 million podcasts were released in 2020, 3.1 times more than in 2018
▪ In 2020, the value of the entire podcast market will be $11.5 billion. It is expected that the CAGR will reach 31% by 2028. Spotify, for example, recently committed $500 million, including the $235 million acquisition of megaphone.
5g technology and new crown accelerated industry 4.0
COVID-19 and 5G technology provide active power in intelligent manufacturing and industry 4.
By 2026, the market scale will reach US $220 billion, with a year-on-year increase of 16.5%
▪ It is estimated that by 2026, the global market size of industry 4.0 will reach US $220 billion, increasing at a CAGR of 16.5% from US $91 billion in 2020.
Industry participants seek to acquire profound professional knowledge and talents, and strategic M & A continues
In 2020, there will be 400 transactions in the robot vertical industry alone
▪ Deep domain expertise and high entry barriers mean that industrial 4.0 companies continue to become the targets of strategic M & A opportunities.
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