2020 micro blog animation white paper From Micro blog animation

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The following is the 2020 micro blog animation white paper From Micro blog animation recommended by recordtrend.com. And this article belongs to the classification: research report, Internet Entertainment.

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The 2020 micro blog animation white paper released by micro blog animation was officially launched (hereinafter referred to as the white paper). According to the data, as of April 2020, the number of micro blog pan secondary users reached 292 million, an increase of 11.4% compared with the same period in 2019, and maintained a good growth trend for four consecutive years, including 41.86 million core animation users, accounting for 14.3%.

Micro blog animation white paper is regularly released by micro blog animation. The analysis report based on micro blog big data in animation field has been released since 2015, and has become one of the most authoritative and influential reports in China’s animation field. This year’s white paper shows that China’s Pan quadratic animation user group is still expanding, the secondary meta culture has attracted much attention, and animation marketing ushered in diversified trials.

Animation market is emerging, the market has great potential, and the user’s willingness to consume is high

The report points out that with the development of the market, China’s Internet cartoon industry is ushering in a new round of good. In terms of user structure, 60% of users under the age of 25 and more than 38.8% of tier 1-2 cities. At the same time, the number of third tier cities increased significantly, up 20.3% compared with that in 2019. In terms of user consumption, animation content consumption has become an important part of users’ social currency, which is one of the foundations for users to attract peers and maintain social circle. 44% of the users are willing to express their support for the works through “purchasing related products of the works”, and 58% of the users have purchased genuine animation peripherals in the past year, and the sales of peripheral products have become an important part of animation IP.

Animation content is developing rapidly, and the marketing mode is constantly innovating

Data shows that in the past year, the number of active animation topics in microblog exceeded 20000, and the annual number of new topic reading exceeded 500 billion. The influence of video content has been further expanded, with more than 29.44 million new animation videos and more than 110 million interactive videos. A large number of animation IP rely on video diffusion in microblog, Coser, voice and other big V interact with fans through video.

From the marketing point of view, with the secondary content getting more and more attention from users, more and more advertisers, project IP, animation bloggers and artist teams try to make efforts in the field of animation marketing. In 2020, the micro blog animation ecology will continue to improve, the animation field play method will be upgraded, and the creative topics, live interaction, content e-commerce and other forms will provide diversified realization modes for the original authors and IP parties, so as to enhance the marketing value of microblog and ensure sustainable growth.

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