Benchmarking analysis of 10 Chinese models From Success of pure electric vehicle design

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The following is the Benchmarking analysis of 10 Chinese models From Success of pure electric vehicle designrecommended by recordtrend.com. And this article belongs to the classification: Automobile industry, research report, Mckinsey .

Many automobile manufacturers (OEMs) and suppliers in Europe, the United States and Japan have just begun to launch pure electric vehicles (Bev) on a large scale in their core markets. In China, a rapid growth of pure electric vehicle market and ecosystem has been formed.

To help global auto manufacturers and suppliers truly understand the main challenges and opportunities in China’s pure electric vehicle market, we analyzed ten popular pure electric vehicles in China, which covered a large part of the market, taking into account both old and emerging manufacturers, including Buick, BYD, GAC, Geely, JAC and NiO ）Roewe, SAIC and weltmeister. All Bev and ev product lines involved in this analysis account for 45% of the market share. This benchmarking test includes detailed technical analysis and cost estimates detailed down to individual components.

Through the research on the Chinese market and the analysis of the pure electric vehicles participating in the benchmarking test, we get the following insights:

China’s pure electric vehicle market is dominated by Chinese OEMs, which accounts for about 85% of the market share in 2019. The reason why the market can grow continuously is not only the result of subsidies and policies, but also because these products are more and more attractive to consumers.

For the first generation of pure electric vehicles, many Chinese auto manufacturers focus on low capital expenditure (capex), fast market, shorter time to market and local suppliers as the main ecosystem. They use existing concepts and manufacturing technologies, pre assembly using ready-made components and highly modular methods. This model creates a business model that is expected to be profitable, at least in part of the pure electric vehicles we analyze.

The differences in powertrain design (including electric drive system, power electronic system and battery system), electronic and electrical architecture (E / E) and pricing model among the benchmarking models show that there is still considerable room for improvement in the design and cost of pure electric vehicles.

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