Research on dietary health trend and product innovation From Ipsos

The following is the Research on dietary health trend and product innovation From Ipsos recommended by recordtrend.com. And this article belongs to the classification: Life data, Ipsos, research report.

Data show that the proportion of overweight and obesity in China’s population has increased rapidly from 24% in 1992 to 60% in 2020. At the same time, the number of deaths caused by obesity, hypertension, diabetes and other chronic diseases also showed an upward trend, accounting for 54%. With the continuous high incidence of diseases, the three reduction actions are urgent. The outline of the “healthy China 2030” plan calls for giving priority to health in the strategic position of development and realizing the sound and coordinated development of health and economy and society. The special action of “three reductions and three health” was launched to reduce oil, sugar and salt. Health is an important label for brand development and should become a long-term strategy.

It has become a new trend to reduce the addition of sugar, salt and oil and increase health ingredients in food. The continuous innovation of products also meets the diverse needs of consumers. On February 18, Cheng Hao, senior research director of Ipsos China, was invited to attend the second China health sustainable cooperation conference of consumer goods forum. Starting with the three reduction policy, he understood the current health trend and product innovation direction, had an insight into the health needs of consumers of different ages, and published the Research on dietary health trend and product innovation.

With the increasing attention of consumers to health, the cost of health is also rising year by year. Healthy habits such as balanced nutrition, diversified diet and supplementation of various nutrients are more recognized by consumers.

Ipsos survey found that the evaluation of the importance of healthy diet has increased by 8% compared with 2020. Consumers hope to achieve good physical and mental state through balanced nutrition and better show their care for the people around them.

Fried, high sugar or salty products are recognized by consumers as the top three unhealthy diets. Cereals, fruits and vegetables, plant-based, fungi, organic, protein, vitamins and dietary fiber are healthy ingredients with high health awareness and purchase intention. Compared with the above healthy ingredients, the ingredients with the characteristics of reducing sugar, salt and fat show a slightly lower purchase intention. This is like a football team. While doing a good job of defense, it must have attack in order to get people’s love.

Consumers’ health demand has made “low calorie, Zero sugar and zero fat” a hot spot in the past few years. 62% of consumers believe that it is important to add information about the increase or decrease of ingredients in the publicity of dietary products.

For some consumers, just subtracting health can not fully meet their needs. Through one-time intake, we always hope to maximize the role. Taste is the basis of products. While consumers have higher requirements, the composition and efficacy of products become more and more important. More and more functional foods and beverages came into being. Products with the effects of immunity, refreshing, sleep aid and fat reduction are favored by consumers.

Daily diet conditioning and buying healthy food are the main measures taken by consumers to maintain health, and consumers of different ages have different needs for health. Children are in a critical period of growth and development and have high nutritional needs. High protein preservatives are not only good for preventing obesity, but also safe for children’s growth. Generation Z group likes delicious food, but also pays attention to scientific body management and healthy diet. Low calorie and delicious products will be favored, and nutrition and slimming are the same.

For the middle-class people who face multiple pressures, stay up late, work overtime and have irregular work and rest, improving immunity and maintaining good spirit are the main health needs. At the same time, in the upper and lower ages, the health of their families has also become their focus. For the elderly, improving immunity and reducing blood pressure / blood lipid are the main needs of health. Products with low fat, low salt and easy absorption of calcium supplement can help the elderly maintain physical function. They are the main choice of elderly consumers.

In the post epidemic era, great health has become one of the hot topics, and consumers’ attention to their own health has reached a new height. With the popularity of sugar drinks and the rise of functional foods, product ingredients have become a growing concern of consumers. Healthy diet is becoming the mainstream consumption trend, providing a new direction for product innovation. Ipsos’s consumer centered product innovation and brand management solutions will uphold the purpose that all innovation originates from consumer insight and provide new ideas for innovative research on brands and products.

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