In September, more than 70 celebrities such as Jiang nanchun / Wei Zhe / Liu Xiaokun will detonate the conference!
The following is the In September, more than 70 celebrities such as Jiang nanchun / Wei Zhe / Liu Xiaokun will detonate the conference! recommended by recordtrend.com. And this article belongs to the classification: Industry information.
Wen / Pinguan app
In China’s cosmetics industry, the most important annual conference is the China cosmetics conference.
As the highest standard theme forum activity in the industry, the cosmetics conference has been the annual wind vane of China’s cosmetics industry for 13 years. With the top speaker lineup and high-quality topic setting, China cosmetics conference provides ideological enlightenment and resource empowerment for countless practitioners to help achieve business growth.
In 2021, the global cosmetics industry pattern has come to a new watershed. If China was only a core market before, then in the future, China will become the main engine of growth.
This year, the organizers of the China cosmetics conference, Pinguan app and cosmetics watch, carefully designed the agenda of the 2021 (14th) China cosmetics conference with the annual theme of “China time”. Originally everything was ready, only to be held in August. However, due to the outbreak of the epidemic, in order to ensure everyone’s health and safety, the conference had to be postponed. We apologize for the inconvenience.
However, it is gratifying that the meeting postponed due to the epidemic has been determined to be held in Shanghai National Convention and Exhibition Center from September 16 to 17. By the end of July, more than 6000 people had signed up for the conference, and 2000 tickets to the main forum had been robbed.
Due to the postponement of the meeting, a small number of original registered visitors cancelled their appointment due to schedule conflict. Therefore, there are still a small number of places for the registration of the conference and the main forum. The original price of the ticket is 398 yuan / person, but now it is 359 yuan / person. The preferential activity ends on September 14. Airborne landing is not accepted at the conference site. Please don’t hesitate and rush! (scan the QR code below to grab tickets).
This session of the general assembly has set up one main forum, six sub forums and the “beauty makeup new domestic products theme exhibition”. I believe you can find answers to your concerns about industrial changes, new trends and business opportunities at the general assembly. So, let’s take a look at the highlights of the conference!
Main forum:
16 celebrities including CEOs and investors of 7 listed companies gathered
The main forum specially invited 16 celebrities to give keynote speeches, including the CEOs of 7 listed companies.
They are Zhao Yan, chairman and general manager of Huaxi biology, chairman and CEO Pan Qiusheng of Jahwa Shanghai, Pan Qiusheng and Fang Yuyou, Focus Media chairman Jiang Nanchun, Li Li makeup and general manager Huang Tao, Norse Baer CEO Fan Zhanhua, and Huang Gang, chairman of the Yu Garden shares and global partner of Fosun group. In the conference of China’s cosmetics industry, there was no second CEO who could gather to give a speech.
In addition, Qin Shuo, chairman of China Business Civilization Research Center, Liu Xiaokun, chairman of mystery of New Zealand, Tang Xilong, chairman and President of kazilan group, Wei Zhe, founding partner and chairman of Jiayu fund, Wang Zhuo, global partner of beauty think tank beautystreams, and Li Zijia, founder and CEO of Sanyu & rever will also attend the conference and give wonderful keynote speeches.
New marketing forum:
How to improve the marketing efficiency of beauty brands?
The link between brand content and consumers is changing, but the essence of marketing has not changed.
At the new marketing forum, Mo kangsun, a famous advertiser, will explore the core of beauty brand marketing in the era of content marketing, so as to make the marketing road more down-to-earth.
Now more and more brands are embracing diversified marketing channels and methods. Wu Zhigang believes that a good brand needs to have the thinking and operation ability of global marketing. Therefore, he will share the global marketing structure and playing method of beauty brand at the meeting to provide brand marketers with a larger marketing vision and a higher-dimensional marketing concept.
In addition, the new marketing forum also invited Kwai, the big engine, the beep, the micro League and other platforms responsible for the detailed understanding of brand marketing “Eighteen Wu Yi”.
New channel Forum:
How to achieve business breakthroughs in Tmall / Jingdong / Kwai / Tencent?
At present, new retail species, live e-commerce and going to sea have become hot spots in the beauty market.
When the new species of beauty retail are racing around the country, how do they lead? Now the new species only write, which has received tens of millions of financing, is a typical example of continuous evolution in the market. During the conference, Zhou Jianlei, founder of only write, will bring “variables and quantification of beauty retail under the new consumption wave”.
The brutal growth of live e-commerce has also brought a new growth pole for beauty. Lin Shanshan, head MCN organization chenfan CMO, believes that the live broadcasting room is not a closed space, but a consumption scene with infinite extension space. In the future, live broadcasting will also evolve from content tools to business ecology.
Cbndata first financial data show that the export of domestic beauty products to the sea has increased by more than 10 times. Perfect diary, huaxizi and other cutting-edge brands have ushered in further breakthroughs in sales and volume through “going to sea”. On September 17, Sherry Wu, head of shopee East China brand team, will bring “overseas opportunities and growth secrets of domestic beauty makeup”.
In addition, Kwai Mei from Jingdong beauty, fast hand beauty, Tencent advertising and other related platforms to explain the new platform. No worries media, Wakaba Chen and other head business enterprises will also explain the strategies and Strategies of the new tiktok brand in the Tmall, etc.
New domestic forum:
Dr. yu’er, representative of new domestic products / SP ē S’s breakthrough story
Nowadays, new domestic brands have become the “vanguard” leading consumption upgrading, and a large number of brands rise with the tide of the country.
In the first half of 2021, Dr. yu’er achieved a sales revenue of more than 300 million yuan, a year-on-year increase of 628%. During the conference, Dr. yu’er’s brand founder daytime Ming will bring the leapfrog Growth Logic of cutting-edge brands from 0 to 100 million.
Cutting edge head care brand sp ē S has been awarded the single product category sales champion of Tmall, jowl, Xiao Hong and other platforms tiktok in just six months. Sp ē S brand founder Zheng Rujing will wash and protect the new blue ocean with 100 billion, sp ē S how to break the circle “is the title, about sp ē S is the core methodology for successful breakthrough in the washing and protection track surrounded by giants.
In addition, the new domestic products forum also invited brands or institutions such as Xiao Lan, head of tmall beauty makeup’s new brand, Guo Xiangying, founder of DeZhengTang pharmaceutical, Yongfeng, founder of brand planet, and shenpo, chief data analyst of feigua to share their forward-looking thoughts on new domestic products.
Design Innovation Forum:
How to use Chinese elements to achieve innovation in domestic beauty makeup?
How to create a composite consumer aesthetic packaging design is a key issue for new domestic brands.
What changes have taken place in consumers’ aesthetic psychology in the wave of new domestic goods? How does the brand carry out design innovation based on this change? Yang Zhenghua, CEO of Shangsi advertising China, will take “beauty design innovation in the new marketing era” as the theme to give the national tide a new fashion design innovation idea.
In the packaging of new domestic goods, Chinese elements such as the Forbidden City, the summer palace, Dunhuang murals and the impression of the Miao nationality have become an important source of inspiration and element embodiment of packaging design. Xu Jun, chief designer of Jahwa, will provide specific methodology for design innovation with the theme of “Chinese aesthetic elements empowering design innovation of new domestic products”.
In addition, the design innovation forum also invited Shanghai yingyu, WGSN, Yang design, Pinyuan Wenhua and other marketing design institutions as well as cultural IP operators to interpret the trend and share the methodology of design innovation.
New product development forum:
IMT / cosmesch / barley planet guide the maze of new product development
Product development has never been done behind closed doors. Capturing trends is the first step in innovation. What changes are taking place in today’s consumer market? With the title of “innovation trend of new domestic beauty products”, yingminte will analyze the product trend of domestic beauty products in recent years from different angles such as appearance, texture, concept and composition of products.
As the world’s leading cosmetics manufacturer, cosmesch serves many brands around the world and always brings gratifying product creativity. Behind its continuous innovation, there are five unique secrets. During the conference, Gao bingxiu, head of strategic marketing department of cosmesch (China), will share it with you unreservedly.
After the new regulations, the cosmetics industry has entered a new regulatory era. Barley planet, a one-stop smart platform for beauty product development, will share the unique understanding of the national filing data, sales and regulatory trends after the promulgation of the new regulations from the perspective of market demand and regulatory risk control.
In addition, the new product development forum also invited agent factories such as isjia, Hangzhou Yayan, Meizhong biology and koriyana to share their thoughts on creating new products with the factory.
Efficacy skin care forum:
How to dig gold at the 100 billion track?
In recent years, consumers’ demand for effective skin care has increased explosively. According to Euromonitor International data, it is estimated that by 2024, the market scale of functional skin care products in China will reach 101 billion yuan, accounting for 22.9% of the overall skin care market.
Yi ou, founder of Meixiu practice, will take the list of efficacy ingredients in 2021 as the theme and combine Meixiu big data to deeply interpret the change trend of user portraits of efficacy skin care consumers and the focus preference of efficacy ingredients.
With the formal implementation of the standard for efficacy evaluation of cosmetics, the cosmetics industry has officially entered the era of efficacy evaluation. On September 17, Fang Weiya, co-founder of ente technology, will deeply analyze the opportunities and challenges of effective skin care products under the new regulations.
At the same time, the founder of Shanghai meiyidema, chief physician of Dermatology Department of Huashan Hospital, well-known ingredient party blogger, efficacy R & D factory Leibo pharmaceutical makeup, cutting-edge efficacy brand baizhicui and biological 3D printing genofei will also interpret the R & D, application and consumption interaction of efficacy skin care for you.
The above is the wonderful preview of the main forum and sub forum of 2021 (14th) China cosmetics conference. More wonderful contents are waiting for you to unlock on site!
More than 70 heavyweight speakers are ready, and the top ideological feast in the industry is about to begin! Sincerely thank all speakers, partners, cooperative media, registered audience and friends from all walks of life for their support and love!
All good things are worth waiting for. See you at Shanghai National Convention and Exhibition Center from September 16 to 17!
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