Research Report on China’s home service industry in 2020 From Yiou think tank
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The following is the Research Report on China’s home service industry in 2020 From Yiou think tank recommended by recordtrend.com. And this article belongs to the classification: O2O, Life data, research report, Mobile Internet.
The achievements of China’s economic development not only promote the construction of China’s world influence, but also effectively improve the living standards and living conditions of residents. The disposable income of Chinese families is gradually increasing, and the family size is gradually developing towards miniaturization. More and more families choose more professional services. The change of population structure and the gradual increase of the size of the elderly also give birth to the release of service demand of “home” scene. With the development of the Internet, the needs of the new generation of consumers around the “home” scene have been gradually mined. Home service industry is moving towards the stage of history.
The sudden impact of the epidemic in 2020 not only disrupts the pace of development of various industries, but also tests the development level of various industries. Due to its offline service delivery characteristics, the home service industry has also fully exposed the problems of the industry development under the influence of the epidemic: the demand rapidly declines in the short term, and the cash flow of home service enterprises mainly composed of small and medium-sized enterprises is tested; after the epidemic situation is under control, the retaliatory growth of demand and the serious shortage of service personnel supply result in short-term supply and demand Under the normalization of epidemic prevention and control, the demand for home service has returned to normal, providing higher quality services, improving business efficiency and looking for a more suitable profit model.
After years of development and exploration, China’s home service industry is still dominated by the traditional mode. From the former “transforming home service with the Internet” to the present “home service actively embracing the Internet”, the combination of technology and home service industry has always been explored. After the inspection of the epidemic situation, the home service industry has gradually come to the critical crossroads of development. This report hopes to provide more value to the market at this critical point.
Based on the long-term observation and desktop research of home service industry, and combined with user surveys and expert interviews, EEO think tank completed the “opening of 2020” economic era – Research Report on China’s home service industry “, systematically reviews the current real environment and development process of China’s home service industry, compares the development experience of home service industry in mature global markets, interprets the innovation mode and exploration of home service industry standing at the historical turning point, and puts forward the views on the development direction of the industry for reference.
Market analysis of home service industry
Market scale of home service industry in China: the market scale of home service is huge. By 2022, there will be nearly 40 million employees in home service industry, and the market scale will exceed one trillion yuan
China’s home service market has a huge scale. According to the report on domestic service industry issued by 58 cities, by 2022, the number of domestic service employees in China will reach 39.87 million, and the market scale of domestic service industry will exceed 1 trillion, reaching 1.113 trillion.
Home service industry concentration: China’s offline home service enterprises are scattered, and online home service is concentrated to head enterprises
According to the “report on domestic service industry” released by 58 cities, the number of domestic enterprises in China will reach 750000 in 2020. In 2018, there are about 140000 domestic enterprises above Designated Size in China’s domestic industry, accounting for only 20% of the total number of enterprises. However, after experiencing the o2o wave challenge, online home service enterprises gradually focus on the top enterprises. The home service industry has formed an industry distribution of scattered offline and centralized online.
Industry chain of home service: the industrial chain of home service is relatively simplified, and human resource supply chain is constructed around professional service
The industrial chain of home service market is relatively simplified, mainly including three parts: upstream human recruitment, service supply in the middle reaches and service users in the downstream. Service is the core content of home service industry. In order to make the service more efficient, it involves infrastructure construction, personnel training, service supplies, payment transaction, travel planning, technical support and other aspects. At present, the key development direction is to further optimize the operation efficiency through technical means.
Home service market pattern: self operated mode is easier to develop in vertical service field, and platform mode provides more diversified services
In the traditional sense, the classification of home service industry can be divided into three main modes: offline mode, online platform and online self support.
Due to the different types of home service for personnel skills requirements are significantly different, so self operated home service enterprises are more likely to develop in a single vertical service field. Different types of home service business face consumers with significant consistency characteristics, so platform home service enterprises are more likely to expand service categories and pursue scale effect.
Interpretation of the offline mode: it is difficult to manage the personnel in the intermediary system, and the cost of the employee system is high. Therefore, improving the service quality and breaking through the coverage limit of offline stores have become demands
Offline home service enterprises take offline stores as the main business place, and provide consumers with service feedback guarantee ability while being close to consumers, and gradually form two forms of employee system and intermediary system with home service employees. The intermediary system has weak management and control ability for employees, unable to guarantee service quality, higher operating costs and weak profitability. The State encourages intermediary companies to adopt employee system to ensure service quality and provide basic guarantee for employees. Therefore, it is urgent for offline home service enterprises to break through the limitation of store coverage, seek online orders and enter online platforms, which become the preferred way.
Interpretation of online self operation mode: service personnel have higher skill level, service quality is effectively guaranteed, and service supply capacity is stable
The main feature of online self support service mode is “service personnel self support”. The advantage of online self support mode is that enterprises will form a complete training and screening system for service personnel, ensure that service personnel provide professional services, obtain consumer recognition with high-quality services, and mature personnel management system also helps to improve the stability of enterprise development.
Online self support mode: the service cost generated by the personnel self support mode is high, the low-frequency consumption increases the difficulty of profit, and it is the development goal to deeply cultivate the localization demand and enhance the user stickiness
Although the online self support mode ensures the service quality through the way of service personnel self support, it also produces high labor costs. In addition, the consumption of home service itself has the attribute of low frequency, which makes consumers’ stickiness to online self-supporting enterprises not high, and enterprises are facing greater difficulties in making profits. Therefore, online self-supporting enterprises need to dig deep into the urban demand and establish a mature “localized” customer acquisition channel. At the same time, they need to enhance the stickiness of users to enterprises, occupy the minds of local users, and improve the frequency of meeting consumers’ home service needs.
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