Research Report on China’s local beauty industry in 2021 From Airy consulting
The following is the Research Report on China’s local beauty industry in 2021 From Airy consulting recommended by recordtrend.com. And this article belongs to the classification: Life data, research report, Airy consulting.
In 2020, the scale of China’s local beauty market will reach 91.2 billion yuan. In the future, the brand effect of local cosmetics will continue to highlight. It is expected that the growth rate of the scale of the local cosmetics market will be higher than that of the overall cosmetics market. In 2023, the scale of China’s local beauty market is expected to be about 143.8 billion yuan. With high-quality products and widely spread brand reputation, the local medium and high-end beauty market is rising, and the market share is increasing year by year. In 2020, the local medium and high-end beauty market accounted for 24.8%. In 2020, the scale of China’s local skin care market and makeup market will be 75.4 billion yuan and 15.9 billion yuan respectively.
Local skin care plays a major role in the local beauty market, but in the future, consumers’ willingness and ability to consume makeup will continue to increase, and there is a large growth space for the makeup industry. Local cosmetics mostly take the field of product development as the starting point to improve their R & D strength. When the sales reach the level of 100 million yuan, local skin care companies usually increase the efforts of self built factories to replace agent factories, so as to further improve the brand image and enhance the pricing power. Local brands are multi-channel launch of new media, but the priorities are generally wechat, xiaohongshu, shuaikua, station B, microblog and Zhihu. Among them, wechat relies on multi contact fission and less hard and wide input, with high ROI; Buffeting is in a period of rapid rise, and there is a phenomenon of shunting Amoy platform this year. In the early stage, we need to constantly invest budget to find people, mostly real-time traffic.
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