Insight into the popular trend of tourism in 2021 From Ctrip & WTTC

The following is the Insight into the popular trend of tourism in 2021 From Ctrip & WTTC recommended by recordtrend.com. And this article belongs to the classification: Travel reservation, research report.

Ctrip group and the world tourism and Tourism Council (WTTC) jointly released the “insight into tourism trends” (hereinafter referred to as the report) today to deeply understand and interpret the changes of tourist behavior in the post epidemic era, and look forward to the future development trend of tourism.

With countries taking strong and effective epidemic prevention and control measures and the popularization of vaccines, the long suppressed tourism enthusiasm of global tourists is gradually released, and the tourism industry is also closely following the trend to adapt to the new consumption trend. It is against this background that Ctrip group and WTTC work together to explore the global and regional recovery trend, reservation trend, influencing factors of consumer behavior and consumer profile by using the group’s brand data and the research results of other international authoritative institutions. At the same time, some new trends worthy of attention have been found at the macro and micro levels, including the recovery led by local tourism in various countries, the great popularity of natural and minority destinations, and the continuous growth of high-end tourism demand.

Highlight 1: the recovery of global and regional travel is encouraging

This year, the driving force of the recovery of tourism on the world social economy began to appear. The report predicts that the contribution of tourism to global GDP will increase by 30.7% in 2021 and will continue to rise by 31.7% in 2022. In all regions of the world, local tourism is the key factor to promote tourism recovery. However, the report predicts that with the relaxation of restrictions on more tourism destinations, international consumption will rebound strongly in 2022 and in the future, which is expected to exceed local tourism consumption at that time. In terms of data, international travel consumption is expected to increase by 9.3% in 2021 and will see a significant increase of 93.8% in 2022.

At the national level, the recovery of China’s tourism industry leads the world. Despite the long-term entry-exit restrictions after the epidemic, the report insight into tourism trends predicts that China’s tourism GDP will grow by 60.7% in 2021, mainly driven by domestic tourism, ahead of the United States (35.6%) and the United Kingdom (32.3%). Leisure tourism is outstanding. It is expected that China will usher in an increase of 66.9%, followed by the United States (51.4%) and the United Kingdom (30.5%).

Highlight 2: local tourism leads domestic tourists to play new tricks

Since the outbreak of the epidemic, local tourism has injected a booster into the tourism industry and has become a key factor in the economic recovery of the industry so far. According to the data of trip.com, a brand of Ctrip group, the overall booking volume of global local hotels surged in 2021, with an increase of more than 200% compared with 2019.

The report mentioned that the growth of China’s domestic tourism and the continuous demand for domestic holidays are particularly prominent. According to the data of the Ministry of culture and tourism, during the National Day holiday in 2021, nearly half of domestic tourists chose to travel in the province, 4 percentage points higher than last year, and nearly 90% of tourists chose to travel within 300 kilometers around their residence. Compared with the same period last year and the year before last, the booking volume of short-distance tickets on Ctrip platform increased by nearly 300% and 81% respectively in the first half of 2021. Taking Beijing as an example, the purchase of scenic spot tickets by local residents in the first half of this year increased by more than 130% compared with the same period of the previous year, and increased by more than 140% compared with the same period of 2020.

It can be seen that the exit restrictions did not prevent local tourists from playing new tricks. The demand for the form of “home vacation” for residents to book hotels and play projects locally continued in the past, and even more and more consumers integrated vacation with work and business travel.

Highlight 3: natural and niche destinations are highly sought after

Outdoor natural scenic spot booking will dominate in the short and medium term, and more and more consumers begin to explore niche destinations. Ctrip platform data confirmed this trend. In the first half of this year, the booking of domestic natural scenic spots increased by 265% compared with the same period last year, of which the booking volume of national park tickets increased rapidly. The booking volume in the first half of this year increased by nearly 37% compared with the same period in 2019 and 234% compared with the same period last year.

Although at present, the overall reservation volume of major urban destinations in China is still dominant, the reservation volume in Western China, rural areas and suburbs grew the fastest in the first half of the year. Ctrip platform shows that in the first half of 2021, the reservation volume of about 30 destinations in China increased five times, most of which are located in the western region. In March this year alone, bookings related to rural tourism increased by as much as three times compared with the level before the epidemic in 2019. Tourism suppliers also follow the trend, recommend content and products to travelers through innovative marketing strategies such as live broadcasting, and tailor promotional activities for rural and minority destinations.

Highlight 4: contrarian growth of high-end tourism market

The report of insight into tourism trends found that the travel restrictions caused by the epidemic may increase people’s savings, making more tourists choose luxury and high-end travel to meet the long suppressed travel demand when they have travel opportunities. According to Ctrip data, the daily number of customized luxury tours in the first half of 2021 increased by 140% compared with the same period in 2019, providing an example of this trend.

Although the number of luxury tours will increase in the short term, this growth trend is expected to decline slightly with the relaxation of epidemic prevention restrictions and the decline of consumer savings after unsealing. However, the prospect of high-end tourism market is still optimistic. The report shows that the market value of luxury tourism in 2019 is US $945.6 billion and is expected to reach US $1.12 trillion by 2027.

The rising demand for high-end tourism after the epidemic has also prompted tourism enterprises to actively grasp new opportunities. Combined with the trend of high-end tourism and the popularity of rural tourism, Ctrip Group invested 1 billion yuan in rural tourism industry fund this year to create 10 high-end rural accommodation benchmark products. As of October 2021, “Ctrip Holiday Farm” has been implemented in five rural areas in China, which has effectively promoted local income and economic development.

In addition to the above highlights, “insight into tourism trends” also makes an in-depth and detailed discussion on the trends of health care travel, young people taking the lead in travel, shortening the booking window period and sustainable travel, and provides examples to vividly depict the new scene of the current tourism recovery, so as to provide a useful reference for the development of the industry.

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.